Selling web traffic can be very lucrative with the right strategy. Here we’ll look at how you can build up the volume of web traffic to your website and capitalize on those visitors.
You don’t have to be an expert webmaster or programmer to make money from selling web traffic. You just need an eye for opportunity and the right kind of web traffic to make a buck online.
Selling web traffic boils down to two steps:
Go With the Mainstream Flow or be an Alternative Underdog?
As with any market, the web has ‘mainstream’ and ‘alternative’ (niche) segments. While the mainstream sector is attractive due to the millions of potential customers you can reach, you’ll be competing with well-established big players that have the finances and resources to maintain their influence.
Diversity is probably the most attractive aspect of the Internet. Whatever topic you can think of, there’s a website about it somewhere on the web. Alternative or niche markets branching off from the mainstream waters are growing rapidly and are ripe for tapping into.
Nurture Your Niche in Evergreen Markets
Evergreen markets are niches that are always guaranteed to appeal to a large number of people. If you penetrate these markets, you can generate significant volumes of web traffic with massive profit potential.
Finding Niches in Evergreen Markets
Evergreen markets such as health, hobbies, and romance are an umbrella for a wide variety of sub-categories that you can target. Listed below are just a few of the diverse topics under these evergreen umbrellas.
Health & Wellness
- Alternative treatments
- Diets (organic, vegan, raw, keto, gluten-free, paleo, vegan, vegetarian)
- Embarrassing problems
- Quitting smoking and other bad habits
- Weight loss
- Beard Care
- Card Tricks
- Cars & Bikes
- Coffee culture
- Pet care
- Healthy pet food
- Language learning
- Music production
- Model making/radio controlled aircraft
- Urban Farming
- Online dating
- Marriage Counselling
- Lesbian, gay, bisexual, and transgender (LGBT)
Step 1: Bringing Web Traffic to Your Website
What are the Different Types of Web Traffic Sources?
You can drive web traffic to your website from a variety of sources, which you can do for free by strategically pounding away at your keyboard, or pay for.
Organic Web Traffic Sources
This is the web traffic that comes to your website from search engine listings. It’s the result of search engine optimization (SEO), which can be achieved in the following ways:
- Choosing the best keywords to match your website’s niche and including them in content and meta tags on your web pages.
- Regularly updating your website with fresh content (posts) related to your niche and keywords.
- Submit your website to various search engines and website directories. We all know about Google, but there are many more search engines, some of which are content and language specific.
Social Media Sources
The variety of social media platforms is rapidly on the rise as demand grows for more niche networks. The networks are powerful tools for:
- Reaching out and connecting with people that are interested in your website’s content
- Bringing in quality web traffic.
Web traffic from social media can be gained organically by joining networks and getting actively involved in forum discussions. Alternatively, you can buy ads on social networks to guarantee a quicker influx of visitors.
Remember, whatever you’re selling or promoting, there’s a market for it. The challenge is to generate awareness with strategic marketing that targets people likely to be interested in your products or content.
Find Social Media Networks in Your Niche
If you’re promoting alternative energy, make your site known among networks of environmentalists and like-minded people. If your topic is toddler’s toys or education, parents are the visitors you need.
Here’s a selection of social media networks in categories that could be a good fit for your niche:
Environment and Activism
Care2. Here you can create awareness on a topic close to your heart that other people care about too. This network allows you to create petitions and garner support among its 45 million members on issues such as animal and human rights, politics, health, gun violence, education,
Dogster is a social network for dog lovers that boasts more than 121,000 Facebook fans. The community areas where people post profiles of their pet dogs is an excellent captive audience if you have something to offer the canine-loving community.
Catster is similar to Dogster but instead caters to friends of felines. If this is where your expertise lies, you can share your knowledge in the Q&A section.
Women & Parenting
CafeMom is an online community of more than a million mothers sharing gossip and parenting advice. The forum is an ideal place to spread word-of-mouth marketing campaigns.
BlogHer aims to empower female bloggers to help them find their voices on topics such as commerce, food, health, parenting, and politics. The website features celebrity female content creators, social media influencers, entrepreneurs, media makers, and brand marketers – attracting 70+ million unique visitors per month.
Making New Friends & Dating
Nextdoor is a private social network used to put neighbors in touch with each other in the USA and several European countries. Sign up and introduce yourself to local community members to share news and advice.
Meetup is a social network that connects people in real life that share the same interests. You can search for meetups near you or create one yourself in one of the many categories listed on the site.
ThirdAge is a social network connecting middle-aged people and seniors with tips and advice in categories including healthy living, food, fitness, and family.
BikerOrNot is a place for motorcycle enthusiasts to post their pics and profiles. The forum has an events calendar which you can filter for biking events in the United States, Australia, Canada, Germany, and the UK.
Knitting and Sewing
Ravelry boasts more than 8 million knitters and crocheters in its network that includes a blog, market place, forum, and advertising opportunities for fashion designers and suppliers.
BurdaStyle is a blog and forum for contemporary sewing enthusiasts to showcase their work, shop, and share tips on fashion design. You can also download pattern designs.
Art & Design
Behance is a worldwide social network featuring a plethora of portfolios from creative and visual artists such as graphic designers, photographers, interaction designers, art directors, and illustrators.
Artfire Boutiques is a network connecting independent indie artists to buyers. It’s an ideal online store for seeking out unique, handmade gifts from small businesses around the world.
Goodreads connects bookworms to recommend and review books as well as track what they’re reading. The website also provides a platform for authors and publishers tailored to literary tastes.
Goodreads is an Amazon Affiliate, which is one way you can sell web traffic by promoting or advertising products available from Amazon, which is discussed further below.
Library Thing is a network similar to Goodreads with 1.6 million members comprising writers, authors, publishers, and agents.
If your website is about a bricks-and-mortar entertainment venue, eatery or bar, and you want to attract visitors to your site as well as through your doors, try promoting yourself through one of these networks:
Foursquare is a city guide with a local search-and-discovery mobile app to give users personalized recommendations of places to go near their current location. Add your business and market it here to get web traffic and foot traffic to your venue.
Untappd is a social network with an app for connoisseurs of bubbly beverages that helps users discover popular local bars and beers. With a community of beer lovers, this could be great for the microbrewery or local pub trying to get more customers.
Health & Wellness
PatientsLikeMe is a health information sharing website where patients can post personal stories about their condition and share information on medication and supplements.
Inspire focuses on connecting people with health conditions such as cancer, diabetes, and arthritis so they can tell their personal stories and support each other with tips and advice about treatment and recovery.
Barista Exchange is an active and diverse networking forum for people in the coffee industry to discuss anything and everything about coffee culture. The website features blogs, classified ads, job postings, and advertising opportunities.
MyReviewsNow is a forum with product reviews and informative articles giving advice on automotive, technology, and financial markets plus a focus on content marketing.
Buying Web Traffic
Buying web traffic is the most effective and quickest way to bring thousands of new visitors to your website. Choose a plan from a web traffic vendor and watch the volume of web traffic increase within a few days.
Buy Web Traffic Wisely
Buying web traffic is an expense that you’d hope to see a return on investment (ROI). While ROI on web traffic cannot be guaranteed – as your conversion rate depends on the value visitors get from your content – investing in quality web traffic will increase your chances of success.
Quality web traffic means human visitors, not bots, that are likely to be interested in your website’s content. So when you buy web traffic, make sure you can target visitors in your niche.
Step 2: Selling or Monetizing Your Web Traffic
What are the Ways You Can Sell or Profit from Web Traffic?
Once you have a website bringing in quality web traffic, there are various ways you can convert that traffic into a return on your investment. You can use a combination of the methods below to sell your web traffic.
Be sure to monitor progress and focus on the ways that bring the best results.
Generate income from your web traffic by joining an affiliate marketing program to feature ads on your web pages. If you have a certain amount of control over the ads you display, you can ensure they are the type of ads that will appeal to your target audience. Clicks on the ads will then generate income for you (pay-per-click).
You’re probably already familiar with Google AdSense, which supplies YouTube with ads, so here are some suggested alternative affiliate marketing programs that you may not have heard of:
YLLIX boasts high-end advertisers such as Rolex, BMW, Citibank, Visa, and Coca-Cola. You have the option to create a publisher or advertiser account, providing ads for mobile and desktop traffic. The site claims to give fast approval and make daily payouts to its members.
Chitika is an online advertising network that creates targeted advertisements that can be inserted into blogs and web pages.
Popcash calls itself ‘The Popunder Network’ with worldwide traffic and tailored support for its 4,500+ campaigns and 50,000 active publishers. Submit your website and add the popunder code to your pages, then wait 24 hours for approval.
Infolinks is one of the largest monetization networks in the world, with more than 200,000 publishers in its network. There’s no minimum requirement or set up fee for publishers. They work with some of the big-gun advertisers such as Facebook, Amazon, eBay, Ali Express, Pizza Hut, TripAdvisor, and Hyundai.
MediaNet is a worldwide contextual ads program for publishers and advertisers featured on Yahoo! and Bing. It’s very similar to Google AdSense. Account approval usually takes about two days.
PropellerAds is one of the biggest pop-under networks. It specializes in monetizing websites in niches such as entertainment, videos/movies, games, dating, finances, software, and gambling.
Hilltop Ads offers to generate income from your web traffic if your website gets more than 5,000 visitors a day. Sign up for free and choose to add videos, native ads, pop up ads, direct links, and banners to your website.
Become an Amazon Associate
Like the website Goodreads, mentioned earlier, you can join Amazon’s affiliate program and earn up to 10% in advertising fees.
As well as books, Amazon now sells more than a million products in categories including fashion accessories, jewelry, beauty products, furniture, digital music, and mobile devices.
In this game, size doesn’t matter. You can be a part-time blogger or part of a large network to monetize your website with Amazon’s user-friendly linking tools.
Simply use Amazon’s cut-and-paste product links into the products listed on your website with your own description. You can also easily share the links on Facebook and Twitter.
Sell a Successful Website With Web Traffic
If you’ve built up a large volume of web traffic and want to move on to a new venture, you can list your website for sale with a website broker. The process can take several weeks, and you’ll need to provide records of your website’s performance. Here are a few rules of thumb to keep in mind when putting your site up for sale:
- Your website should have been operating for at least 6 to 12 months
- Make sure you have detailed records of the web traffic and sales
- Your website should have a good reputation with no penalties
- You may have to pay a fee to list your website for sale with a broker
- Some brokers demand exclusivity
- Keep your website active while it is listed for sale
Here are some brokers where you can put your website up for sale:
FE International focuses on selling high-value websites in and claims more than 90% success rate selling the websites it agrees to list. They demand exclusivity and take a fee when your website is sold.
We Sell Your Site has been in the business of selling websites since 2004 and offers a free evaluation of your website.
Flippa offers website listing services for between US$25 and US$200 with options to put your site up for auction for 3 weeks or list it in their website classifieds section for up to 3 months.
Website Broker is an affordable classifieds service where you can list your website for sale with a standard listing for up to 90 days or a premiere listing for more exposure.
Empire Flippers focus on selling high-end websites and asks that you list your website for sale exclusively with them for 180 days.
To start boosting your web traffic in your specific niche, have a look at the 130 niches to choose from when you buy a managed web traffic plan from us at WebTrafficGeeks.