When Would You Need An API To Monitor Web Traffic?

In this article, I’ll show the advantages of using an API (Application Programming Interface) to monitor your web traffic. Then we’ll take a look at some great tools to help you write your own APIs.


You have an online store and are buying web traffic to boost sales. You are using SEO and web traffic analytics tools to monitor your visitorsโ€™ behaviour. Why? So you can make changes to improve your conversion rate (the number of sales as a percentage of your visitors).


The analytical tools you’re using to monitor your web traffic do not give you specific details about the number of sales made.

Your analytics app is either spewing out too much needless information or not giving you specific enough details. You need to know visitor actions, behaviors, and trends. This data will help you make the right content and SEO decisions.

Apart from sales statistics, other important questions that can go unanswered include:  

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To get the answers to the questions above, youโ€™ll need to use or even develop your own unique application or custom dashboard. The app will give you only the information that you (or your boss) want in a simple format so you can focus more on areas that work best for you.

For that, you will need an API to help you fetch and display that specific information.

What is an API?

APIs (Application Programming Interfaces) are scripts that communicate between two applications to fetch specific data and display that information in an app on your device or computer screen.

APIs are used in all aspects of interaction on the internet when you want to fetch information from an external source. They generally fall into two categories: first party and third party APIs.

For example, when you use Google Maps, APIs communicate between your device, the app and Googleโ€™s software to fetch and display information about your location.

When you pin your location on Google Maps, it uses the Geolocation API, which usually comes pre-packaged in most devices and their operating systems such as Android, iOS, and Windows, as well as in most browsers, including Firefox, Google Chrome, Opera, Internet Explorer, and Safari. The Geolocation API communicates with web applications such as Google Maps to show your location.

The geolocation API is not actually providing the location information. It is merely serving the data obtained by one or more methods such as GPS (Global Positioning System), WiFi Positioning System, or IP Address Location.

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Why Not Grab A Cup of Java and Learn to Write Your Own API?

New APIs are continuously being released by developers of analytics tools to help users customize their web traffic statistics, so if you forage around, youโ€™ll probably find an analytics tool that comes with APIs that fit your requirements.

Nevertheless, writing your own API could be fun and isnโ€™t as daunting as it might sound!

The majority of web APIs are written in JavaScript, which is now used by all browsers and most web applications after being standardized in 2009, following the โ€˜browser warsโ€™ in the early days of web application development when developers were writing scripts in different dialects, making applications unable to communicate properly with each other.

The beautiful thing about JavaScript is that itโ€™s easy to understand and so you donโ€™t have to be a computer programming wizard to start learning how to read it and begin using it.

There are many resources available to help find or develop unique APIs for your specific needs. Here are a few links to help you get going:

Learn JavaScript

W3Schools is a website packed with tutorials for website developers who want to learn JavaScript and other languages used to create web applications. Lessons are easy to follow with โ€˜try-it-yourselfโ€™ editors and examples.

Open Source Web Analytics

Open Web Analytics (OWA) is a web analytics software that you can use to track and analyze how people use your website and application. It provides website owners and developers with easy ways to add web analytics to their sites using simple Javascript, PHP, or REST-based APIs. It also comes with built-in support for tracking websites made with popular content management frameworks such as WordPress and MediaWiki.


Free to use to analyse web traffic if your site gets less than 3,000 pageviews a day. The Clicky dashboard can be customized to track downloads and video views, among many other visitor actions that can be displayed in real-time in attractive formats such as heatmaps.

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Cyfe is useful for creating marketing status reports. It allows users to create widgets to monitor specific statistics such as the number of purchases or visitors that signed up for an app and display that information with attractive graphics in real-time reports.


You can sign up for a free or paid version that displays all the usual website traffic statistics in an attractive dashboard format with the added bonus of an API that allows you to build your own monitoring tools. It also allows you to follow your visitors’ footsteps through your site โ€“ very useful for monitoring your conversion rate.

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At WebTrafficGeeks, we also offer API based traffic. For a fixed fee, weโ€™ll send traffic based on API calls to any URL in real-time any time of day. Head over to the Web Traffic Geeks homepage to boost your traffic today!