Qualified web traffic is high-quality web traffic which adds value to your website and validates you as an authority on the subject area of your website’s content. In this article we’ll look at the elements that comprise qualified web traffic and how to attract qualified web traffic to your website.
What’s Considered Good (qualified) Website Traffic?
Qualified web traffic is the visitors to your website that are real people. These people visit your website because they are genuinely interested in your content, as opposed to people being paid to visit or bots, which are just doing their job by visiting your homepage but going no further.
Qualified web traffic are those human visitors that click through your pages and stay a while, possibly converting into sales or memberships, or returning at a later date, becoming repeat visitors. Learn more about improving click through rates (CTR) here.
If the majority of your web traffic comprises the 5 types of visitors below then it’s qualified web traffic, which increases the value of your website in terms of potential revenue.
Satisfied Customers Generate Qualified Web Traffic
Qualified web traffic is the same as customers walking into a high-street store with money in their pockets and the intention of buying something. Those customers are in the store because they know the shop stocks things they want to buy.
Closing the sale is down to the salesperson giving the customers what they want as well as hopefully encouraging the customers to buy more than they originally came in for.
If those customers were happy with the store’s service, they’ll recommend the store to their family and friends, and they will probably return to the store at a later date, becoming a loyal customer. If your website is an online store, those recommendations and loyal customers are your qualified web traffic.
Just as the salesperson in the high-street store goes up the ranks of the sales team with every sale they close, your web traffic conversion rate equates to qualified web traffic and boosts the reputation of your website.
Why Do I Need Qualified Web Traffic?
Qualified web traffic adds real value to your website. Having a low volume of web traffic made up of people that really care about your products and services reaps many more benefits than thousands of uninterested or ‘unqualified’ visitors.
How Do I Get More Qualified Web Traffic?
Here are 3 tips on how to generate qualified web traffic for your website, which we’ll look at in more detail below:
- Generate more organic web traffic with SEO
- Be an authority in your website’s niche
- Buy quality web traffic
1. How Do I Generate More Organic Web Traffic with SEO?
Doing search engine optimization (SEO) for your website gives your website listing a higher ranking in search engines and subsequently brings more organic web traffic to your site in the form of real people that find you through keyword searches.
SEO How To Tips
- Choose a handful of keywords or keyword phrases that are specific to your website’s main focus.
- Research which keywords your competitors are using.
- Use keyword tools to research appropriate keywords such as Soovle, Jaaxy, ahrefs and Secockpit.
- Add those specific keywords to meta tags in your website’s HTML, including page titles, and descriptions.
- Use Header tags in your website content (H1, H2, H3 etc.).
- Regularly write unique content for your website that includes your specific keywords.
- Join social media networks and make posts with links to your website.
SEO is the best way to generate organic web traffic because you have to make the effort to target and nurture your specific audience. However, this is time consuming as there’s really no quick-fix solution other than pounding away on the keyboard and getting the word out about your website.
However, the benefits of SEO are worth the time and energy spent. Not only do you add unique content to your website in the process, which search engines love, you flesh out your website with authoritative information. Your website becomes a go-to source for information rather than an also-ran just regurgitating similar content to all the other websites in your niche.
2. How Do I Become an Authority in My Niche to Generate Qualified Web Traffic?
What makes you stand out from the crowd?
Whatever topic or niche your website is about, if you have and you have something to offer people interested in that topic, you’ll attract qualified web traffic in that niche. So focus on the things that make you stand out as unique in your specific niche and just keep plugging away.
Exploit niches within niches
If you had a website about martial arts, for example, this is a very broad subject area, or umbrella, under which there are hundreds of unique comabatative styles studied in different regions.
Here’s a list of the martial arts officially studied in the US:
- American Karate
- American Kenpo
- Chun Kuk Do
- Dog Brothers Martial Arts
- Emerson Combat Systems
- Gouging (fighting style)
- Jailhouse rock (52 Hands Block/JHR)
- Jeet Kune Do
- Jigo Tenshin Ryu Jujutsu
- Kara-Ho Kempo
- MACP (US Army)
- Marine Corps Martial Arts Program
- Oom Yung Doe
- S.C.A.R.S. (military)
- Shootfighting (American)
- Sli Beatha
- Small Circle Jujutsu
- SPEAR System
- To-Shin Do
- Toso Kune Do
- World War II combatives
- 10th Planet Jiu-Jitsu
How Do I Create an Authoritative Website?
Even if you’re not an expert in any of the above martial arts, you can still have a website about martial arts which becomes a platform for authoritative voices, in turn attracting like-minded people (qualified web traffic).
Here are some suggested elements you can add to a website to help it grow as an authoritative platform and attract qualified web traffic:
- Membership subscriptions
- Newsletter subscriptions
- Member’s forum
- Guest writers / bloggers
- Tips and advice column
- Niche news articles
- Photo galleries with appropriately labeled tags and descriptions.
- Regular video uploads
- Regular podcasts
- Online store for related products
- Social media forum links
- Niche-related advertising
- Special offers for members
With the above elements as part of your website, you don’t need to be an expert on the subject. Your job is to connect like-minded people with the same interests and let the experts do the talking for you. Your audience will grow organically with qualified web traffic if your website is properly administered.
Compete with Keywords
Providing such a platform for qualified web traffic has the added bonus of generating content peppered with related keywords. Study these keywords and adapt them as you go to continually define and refine your niche.
3. How Do I Buy Quality Web Traffic?
Buying quality web traffic is a quick way to generate qualified web traffic in tandem with SEO outreach and building up organic web traffic. There are many ways to buy web traffic but do use your discretion. Low-quality (cheap) web traffic can be detrimental in the long run, as you run the risk of being demoted in search engine rankings from unqualified web traffic.
6 Sources of Paid Web Traffic
Pay Google to create display ads for your keywords so they appear above organic search results. Google Adwords is essentially a pay-per-click plan for which you bid on putting your ad as one of Google’s sponsored search results.
However, savvy searchers using Google’s search engine may tend to ignore the display ads and go directly for the organic search results.
This is a pay-per-click display ad plan by Microsoft’s search engine Bing with options to target mobile traffic with a set budget as well as giving you the option of localized ads.
Create a Facebook page for your business and target your audience with paid ads that either link to your Facebook page or your website. Facebook allows you to target specific demographics with ads, including geographic, contextual and behavioral targeting.
If you want to target the Chinese market, Baidu is China’s equivalent to Google. It’s the most popular search engine in China with a market share of over 70%. Their pay-per-click plans are not cheap though. The minimum spend is $2,000 per month.
LinkedIn is a social media network similar to Facebook but with a focus on connecting professionals, making it a good B2B advertising platform. With Linkedin’s ad options you can target professionals based on their job title, industry and company with a minimum spend of $10.
Buy qualified human web traffic from WebTrafficGeeks in 130 niches and from 40 different countries. You can use paid web traffic from WebTrafficGeeks in conjunction with other pay-per-click plans, as long as those PPC plans are of a high quality. WebTrafficGeeks allows you to choose from five different plans depending on your budget and the number of visitors you want to target over a specified period.
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