What Is Organic Web Traffic And Why Is It Important To You As A Website Owner?

What’s so special about organic web traffic? Read on to find out why bringing organic traffic to your website is the best way to grow your audience.

Organic web traffic is the real human visitors that come to your website. These are people that are genuinely interested in your content, and their number grows naturally over time.

Organic web traffic isn’t artificial or paid to visit your website. They are visitors who find your website predominantly through keyword searches as a result of effective search engine optimization (SEO).

As such, increasing organic web traffic is just like growing an organic garden, you have to nurture it naturally over time with tender loving care.

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How Is Organic Traffic Different From Other Types Of Web Traffic?

The type of web traffic you attract depends on the source of your visitors. Here’s a list of the types of web traffic received from different website marketing campaigns.

Why Does My Website Need Organic Web Traffic?

Here are four benefits of bringing organic web traffic to your website:

1. Better Return on Investment (ROI)
Real visitors with a genuine interest in your content have the highest potential to convert into paying customers, therefore, giving you an ROI on the time, money, and effort spent to grow traffic organically.

2. Better Search Engine Rankings 
Search engines like Google rank websites attracting organic traffic better, and demote websites attracting an abnormal volume of artificial web traffic.

3. Target Your Unique Audience
Drilling down on specific keyword phrases unique to your niche narrows down your target audience to those who are genuinely interested in your specific content.

4. Get More Social Media Shares
Birds of a feather flock together, especially on social media, so visitors who like your website will share your content with like-minded friends, quickly expanding your audience.

How Can You Generate More Organic Traffic For Your Website?

Organic web traffic naturally flows to your website when you publish well-written content which is attractive, unique and relevant to your target audience.

This doesn’t mean you have to be a professional writer or novelist. Just keep in mind what your target audience wants and give it to them.

Search Engine Optimization (SEO) With Keywords

Search engine optimization is achieved by ensuring your content contains specific keywords. Google and other search engines will do the rest when their spiders (bots) crawl your content and look for keywords meta tags for titles and descriptions.

However, gone are the days when stuffing pages with keywords would boost your search engine ranking. The best policy is to create content that primarily focuses on giving visitors the information that they need. This information should be in an easy-to-read ‘organic’ format. Content and keywords must match in a relevant context.

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Will Buying Clicks for a Website Boost a Google Page Rank?

Clicks from pay-per-click schemes are superficial visits to your homepage made by artificial intelligence (bots) so they don’t count as organic traffic in Google’s eyes.

Artificially generated web traffic will, in fact, hurt your website’s rankings. Google is just far too smart these days to be fooled by automated clicks. The search engine penalizes websites using such artificial means to boost popularity and increase their organic traffic.

Google Gets Smarter Every Day

Google changes its search algorithm about 500 times a year with minor changes to continually improve search results. These mostly go unnoticed but major algorithmic updates such as Google Panda and Google Penguin brought significant changes to search results that dramatically impacted search engine rankings. These changes have been largely aimed at improving search engine optimization in favour of organic web traffic to offer users increasingly personalized experiences online.

History of Major Google Algorithm Updates

How Can You Refine Your Web Content to Appease Google’s Algorithms?

Knowing that Google’s algorithms are designed to help you without stuffing your content with keywords, you can focus on creating more specific content for your specific niche.

Define Your Niche

Even if the content on your website is in a very broad category dominated by hugely popular websites dwarfing your own, you can still carve out your own niche with unique content and keywords which Google will recognize simply for being different, as long as you’re relevant and keep things in context.  

How Do I Write Appropriate Content?

To attract organic web traffic don’t feel pressured to copy the writing styles and content of other websites. Be yourself while keeping your visitors’ needs in mind. Here are four simple content writing guidelines to follow:

1. Be consistent
We are creatures of habit and enjoy predictability, so be consistent with your style to build a loyal audience that knows what to expect when they visit your site.

2. Keep it mobile friendly
Be aware that web traffic from mobile devices is on the rise, so ensure your pages are mobile friendly (no horizontal scrolling for example). According to research by Stone Temple, mobile internet web traffic has taken the lead over desktop web traffic, jumping from 57% to 63% of all web traffic between 2016 and 2017.

3. Aim for quick conversion
Make it easy for visitors to achieve your goal (convert) in as few steps as possible. If you’re selling products or want visitors to sign up for membership, allow them to do so with just a few clicks.

4. Produce quality instead of quantity
Simply adding pages and pages of content stuffed with keywords doesn’t contribute to organic growth. In fact it can be detrimental to organic growth, like weeds overrunning your garden.

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Prune Content for Organic Growth

Cutting back on unnecessary content is just as important as adding new content to encourage growth in organic web traffic. So weed out broken links, trim back superfluous content and root out irrelevant keywords.

How Do You Decide on Appropriate Keywords?

There is a variety of online tools you can use to research keywords for your niche and compare them with the keywords embedded in your own website.

Ahrefs Site Explorer, for example, is a handy software package to help you review the keywords nestled in your website’s pages and compare them to other websites using the following tools:

Organic Traffic Research

See what keywords your competitors are getting high rankings for and which pages bring the most traffic from search results.

Backlink Checker

See which websites are linking to your competitors and gauge the quality of their backlink profile.

Paid Traffic Research

Learn whether your competitors are doing paid search advertising and where they funnel their paid web traffic.

Are You Targeting Organic Web Traffic by Country?

Keep in mind that we usually surf the web in our native language so creating content in other languages or translating existing content naturally attracts organic traffic from other nationalities.

Is Buying Web Traffic Safe for Website SEO?

There are many avenues for buying web traffic but you get what you pay for in this respect. Just as we pay more for high-quality organic food than for artificial fast food, there is more nutritional value for your website’s search engine rankings in quality web traffic generated by real people. Cheap and dirty pay-per-click programs will only pollute your search engine rankings with irrelevant web traffic.

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