What Does Web Traffic Mean – Bounce Rate

Ever wondered what Bounce rates means and why you should care? The you come to right article. I’ll explain to you what bounce rate is and how you can improve it on your website right now. 

What Does Web Traffic Mean?

Web traffic is the volume of visitors coming to a website. They may have found your site using keywords in a search engine, from a direct link, an advertisement on a blog or other third-party websites. Social media comments and likes are also elements of web traffic.

What Does Web Traffic Mean To You?

If you are aiming to boost the popularity of your website or running a digital marketing campaign, increasing web traffic volume is obviously a priority. However, it’s important to ensure you reach your target audience and get ‘quality’ web traffic – real people with a genuine interest in your content – for a higher chance that those additional visitors turn into paying customers.

Web Traffic Plans

While web traffic-boosting methods such as search engine optimization (SEO) and pay per click (PPC) are undoubtedly among the best ways to bring traffic to your site, continually updating content for SEO is time consuming, and PPC is quite costly. 

In comparison, investing a relatively small amount of time and money in a reliable web traffic plan brings new, high quality visitors to your site in a very short period. WebTrafficGeeks specializes in targeting your niche market and you can see the first results in just 12 hours.

Time is Money

Choose from five plans and select three countries that you want to target as well as the number of visitors over a designated period. If you already use Google AdSense, we strongly advise using it in moderation along with your WebTrafficGeeks plan, as websites can be penalized and demoted in search engine rankings for receiving large bulks of traffic (and clicks) to their Google Adsense ads. It’s best to use AdSense in conjunction with other traffic sources and continuously buy web traffic over an extended period in order to maintain a constant flow.

What About My Bounce Rate?

Some of the most important information harvested from web traffic statistics is the amount of time visitors spend on a website and what they do after arriving. Click through rates (CTR), indicate whether visitors are going through pages and content beyond the home page or landing page. The ‘bounce rate’, on the other hand, is the percentage of visitors that arrive and then leave without exploring any further. So naturally, you would want to see a low bounce rate, indicating that visitors are hanging around for a while and going beyond the landing page; digging deeper into your content with greater potential of resulting in a return on your web traffic investment.

Bounce rate

While web traffic plans bring more visitors to your site, optimizing your web pages and content for an informative and seamless visitor experience is ultimately what helps increase click throughs and reduces bounce rates.

Bounce Rate Benchmarks

Every website has a unique and specific function so setting a bounce rate benchmark is a challenge that is exclusive to you and how visitors use your site. It is perfectly normal for blogs, for example, to have a high bounce rate, because a blog is often only a single page, so visitors simply won’t be exploring beyond that page. Even if a visitor stays on that page for several minutes and absorbs all the content, that visit can still be recorded as a bounce.

The same applies to apps that give visitors information at a glance such as local weather or stock values. Once visitors have the information they want, they will leave, so a high bounce rate is perfectly normal here.

However, if you are running a content-based website or an online store and your bounce rate is well over 90%, there is probably something you can do with your website’s content to help reduce that rate in conjunction with your web traffic plan.

Bounce Rate Benchmarks

The table above is meant only as a rough guide. Bounce rates can be affected by a variety of external factors unrelated to web traffic or website content, including: clicking on a link to another website; clicking the back button or closing a tab to leave the site; typing a new URL and session timeouts.

Let Us Work With You For The Best Results

When you buy a web traffic plan with us, simply select the countries and niches you want to target, and you have already saved yourself a great deal of time and money to bring more quality visitors to your website. Our promise to you is that we do our best to ensure your web traffic is from real people interested in your website’s content, but for the very best results, keep track of your click through and bounce rates so you can make any necessary changes to your pages and content as you go. This way, working together, long-term web traffic plans will produce steady growth in those quality visitors and pay dividends for you in the long run.