There are three keywords in the title I want you to focus on. They are “mobile,” “optimized,” and “website.” The importance of these 3 words cannot be overemphasized when it comes to how your website is viewed across multiple devices.
This article will show you what mobile optimization is and its importance in relation to your website.
The History Of Mobile Devices
If I were to guess whether you’re reading this article on a laptop or mobile device, I’d say you were on a mobile device. This is mainly because of the widespread ownership, ease of use, and seamless incorporation mobile phones have had on our lifestyle.
Before I continue, let me give a brief definition of what a mobile device is:
The First Mobile Phone
The mobile phone was the first mobile device to be invented with a primary function of making and receive calls. According to historical records, this was 47 years ago – April 3rd, 1973. It would later be available for sale to the public, a decade later, in 1983.
Present Mobile Devices and their Evolution
Fast forward 47 years and the evolution of the mobile phone is undeniably astonishing. Mobile phones have gone beyond sending text messages and making and receiving calls.
Now, we have supercomputers in our pockets. Smartphones, tablets, phablets (smartphone-tablet hybrids), and PDAs… The list goes on.
These smartphones have more features and functionality than ever before. Also, the continuous rise in mobile device users worldwide has brought about a change in how we access the internet.
The cumbersome build, limited features, and functionality of old phones have given way to a more sophisticated and highly efficient machine. As such, internet users do not have to carry around their laptops because, with mobile devices, they literally carry the internet in their pocket.
What is Mobile Optimization?
Mobile optimization refers to a process whereby a website’s layout and content adjusts to fit the device it is being viewed on.
Whether visitors to your website use a laptop, smartwatch, mobile phone, or desktop computer, your website content should fit the screen, display information clearly, and flow smoothly. This gives your web traffic an excellent user experience as they browse your site.
When a website is not optimized for mobile devices, it can cause problems for users. One of those problems is the inability to read texts because the mobile device’s screen is small.
Another is difficulty in interaction with desktop sites, for example tapping small buttons or selecting from a list of options. Also, the availability of mobile devices in different screen sizes pose a problem for non-mobile friendly websites. This is because a one-solution-fits-all-devices cannot be implemented on such website.
In addition to these issues, mobile devices come with in-built browsers which may not be suitable or compatible for viewing certain websites. The reason for this is because not all browsers can interpret the same set of code.
So if you want to get lots of traffic for from mobile devices, you have to optimise your website specifically for, you guessed it, mobile devices.
Why You Should Optimise Your Website For Mobile Devices
Technology is rapidly changing the world we live in and the internet is no exception. Nowadays, we can access the internet in near countless ways. But smartphones, tablets and other mobile devices have become the preferred way for millions of people to access the internet.
According to global statistics, mobile device users make up the largest percentage of internet users. As of late 2018, 52.4 percent of global web traffic originated from mobile devices. This statistic proves that optimising for the mobile experience has never been more important.
If you run an e-commerce website, this makes it all the more important for you to have your website optimised for mobile devices. This is because websites that are not mobile optimised don’t take advantage of the traffic generated from mobile devices. As a result, they are not able to convert the traffic they get to sales.
By choosing not to optimise your website for mobile devices, you’re pushing away over half of all internet users worldwide.
A knock-on effect of this is a reduction in conversion rate potential of visitors to buyers on your website. Illustrated below are some reasons given by consumers with regards to why they weren’t converted from visitors to buyers. Opting to have your website optimised for mobile devices can help solve this.
Other interesting facts worth knowing and keeping in mind.
40% Of shoppers will wait no more than 3 seconds for a site to load.
29% of smartphone users will switch to a different site if it doesn’t fulfill their needs
Lastly, optimising your website for mobile devices means you are easily found in search engine results. This is because of Google’s mobile friendly algorithm update which was rolled out on April 21, 2015. This means websites which are mobile friendly are more likely to be ranked higher than non-mobile friendly websites. Hence, increased traffic to your websites.
Advantages and Disadvantages of Mobile Traffic
Advantages of mobile optimisation of your website include:
- Better user experience
- Simple design and easy navigation
- Portability of mobile devices
- Website loads faster
- More time spent on your website
Better user experience: User experience when viewing a website on a desktop can be totally different when viewed from a mobile device. To ensure outstanding user experience across all devices, you can create a separate mobile-optimised website. Or, if your using Content management system such as WordPress, you can use a mobile friendly website that flexibly rearranges the website for different screen sizes. This will ensure visitors are served content and pages that are designed specifically for their mobile devices.
Simple design and easy navigation: When your website has been optimised for mobile devices, it becomes easy for visitors to navigate their way around. Also, the web design layout should become visually simpler. This is because responsive websites tend to rearrange the content to suit the device being used.
Portability of mobile devices: Nowadays, smartphones, tablets and other mobile devices are handy and easy to carry around. Optimising your website for mobile devices meen mobile device users can conveniently access your website anywhere.
Website loads faster: If you were to view a normal, non-mobile optimised website on your mobile device, it will load slowly or not at all. But a website that is optimised for mobile devices will load quickly. This is because its code is structured and tailored for mobile device viewing and interaction. Head on over to following link to check out a infographic to further emphasis this point from Neil Patel of www.neilpatel.com.
Facts and Stats
- 73% of mobile Internet users have encountered websites that take too long to load
- 51% of mobile internet users have encountered websites have have crashed or frozen on them
- 38% f mobile internet users have encountered websites that did not exist or wasn’t available
- 47% of consumers expect web pages to load in at most 2 seconds
- 40% of mobile internet users abandon a website if it takes more than 3 seconds to load
- A 1 second delay in page response can result in over 7% reduction conversions
- An ecommerce site could be losing $2.5 million in sales every year if it’s making $100,000 a day.
More time spent on your website: This is a no-brainer. Let’s imagine you saw your best friend with the latest Nike trainers and you’d love to get them too. You decide to visit Nike’s website on your mobile device and place an order. You type Nike’s web address into your mobile’s browser and it just keeps loading without actually displaying anything. A minute has passed and so far, Nike’s logo is the only image to have loaded. Now, be honest. Would you keep waiting for the website to load, or would you leave? You’d leave.
Disadvantages of mobile optimisation of your website include:
- Universal mobile optimisation is not possible
- Difference in content between desktop and mobile devices
Universal mobile optimisation is not possible: Due to the inability to make a one-size-fits-all screen sizes, not all mobile devices may benefit from a mobile website being created. This is because there are various mobile devices each having unique requirements.
Difference in content between desktop and mobile devices: This is a drawback of mobile optimisation because not all content found on desktop website may be contained in a mobile site. Hence, user experience is negative.
Maintenance: Performing maintenance checks on your website will be double the effort that is, desktop and mobile device maintenance checks. The same applies to the content to be displayed on both desktop and mobile device access.
Order Web Traffic Now
User experience has become a huge factor to determining how a website is designed. The internet is not restricted to the desktop as before. Now, it is in the palm of our hands and goes wherever we go as well.
If you think a mobile site is right for you, then you’ll need mobile traffic to go along with it. And there is no better way to get targeted, ready-to-buy traffic than with WEB TRAFFIC GEEKS. For fixed costs, we can sent thousands of actionable leads to your website every day. No more wasting time marketing to the world. Just a fixed number of visits for a fixed cost. It couldn’t be simpler. Just take a look at our plans and get the traffic your new mobile website need to succeed today.