You’ve finally done it! You’ve started your own website. The URL is bought, hosting is ready, WordPress is set up, and you’ve created a bucket full of valuable content that readers will love.
The web traffic is flowing in, but there’s a problem. The money isn’t.
When you generate enough visitors for your website, you should look for ways to monetize that web traffic.
In this article, I’ll show how to monetize web traffic by looking at the following:
- The realities of the level of commitment a site needs to make money
- The fundamental steps you need to take before you can monetize your website
- 25 actionable website monetization methods
- Links to more in-depth articles that cover nearly every web traffic monetization method on this list
- What actions you can take after you finish reading this article
Let’s get started by looking at what you need to do before you can effectively monetize your website.
Making Money From a Website: The Truth
OK, I’m going to start by putting my “Honesty Hat” on and tell you an important truth: Monetizing your web traffic is rarely instantly profitable.
You’ll have to invest time, effort, and likely some money in order to increase your web traffic before you start making life-changing levels of cash.
I know it might not be what you want to hear. You probably had visions of pressing the magic monetize button and cash flooding into your account.
Unfortunately, the reality is rather different.
You’ll need to work hard, probably harder than you ever have, to turn your ‘just another web commerce wannabe’ site into a fully-fledged online business.
You also need to be committed. And I mean at least two years of effort, college degree levels of commitment if you are to realize your dream of making money from your website.
If you can’t commit, stop reading now, head to a job website, and start looking for a better job. It’ll be a lot less work.
But if you’re like me, a dreamer who lies awake into the early hours seeing a future of abundance for you, your family, friends, and loved ones, then you’re in the right place.
3 Simple Steps to Monetizing Web Traffic
I will repeat, when you start your website, don’t expect the site to start making money for you immediately. Some websites do make money instantly, but that is rarely the case.
So be patient as you go through the stages of monetizing a website.
Determine your website’s niche and target market
Persuade your visitors to take action (convert)
Increase your web traffic
First, let’s look at these three fundamental steps in more detail, then I’ll highlight the top 25 ways to monetize your web traffic.
Step 1: Determine your website’s niche and target market
Are you a poet, a traveler, a tattooist, a geeky gamer, a musician, or just an average individual with something to say?
Whatever your website is about, your content and the way you present it is your niche, and there is an audience out there that’ll appreciate what you have to say or sell.
To effectively reach your target market, you must clearly define your niche or area of expertise.
Your product, service, advice, or experience can have massive value to others, even if your content is considered ‘mainstream.’
Begin by categorizing your content and then narrow it down to your specific niche so that you can exploit it to its fullest potential.
Your niche could be anything from a hobby, travel experiences, poetry, gossip, your hometown, or just about anything that some people, somewhere at some time, might want to know about.
Remember! Web Content is King
If you’re not selling a tangible product to make money, then you can profit from the written content on your website or blog.
In fact, if you already have a website, it’s probably because you’ve got something to say and have been adding your musings for a while – growing your content and audience over time.
Search engines such as Google thrive on content, and so the more authoritative the information you publish, the higher your Google search rankings will be.
Have confidence that whatever your website is about, there is a way to monetize it – as long as you can offer your visitors valuable and interesting content.
On the other hand, if you’re in the fortunate position of having time and money to invest in a website but don’t yet have a unique niche of your own, consider investing in an evergreen market.
Evergreen markets are those that are in continual demand because they provide a product or service that people always want or need regularly.
They can be broadly classified in Health, Wealth and Lifestyle categories, each with dozens of subcategories and niches.
Here are just a few examples of evergreen markets for web traffic monetization:
Fitness, diet, supplements, aging, alternative therapies
Property investment, financial services, cryptocurrencies, budgeting
Dating, sports, hobbies, cooking, parenting
See a comprehensive list of 129 evergreen markets and niches on Warriorforum.
Step 2: Persuade your visitors to take action (convert)
Once you’ve defined your niche and target market by publishing market-specific content, you want to encourage visitors who consume your content to take action (convert).
The percentage of your web traffic that takes action after arriving on one of your landing pages is your ‘conversion rate.’
The higher your conversion rate, the greater your chance of making money from this quality web traffic.
Web Traffic Conversion Examples
Visitor actions that could lead to monetization are any activities that happen if your web traffic doesn’t immediately leave your website after arriving.
When a visitor stays, you’ve captured their attention and persuaded him or her to hang around. If they click through your pages or follow a link, that’s a conversion.
Here are some other examples of conversion which can ultimately result in monetization:
- Sharing a link
- Watching a video
- Downloading a brochure, an app, eBook, etc
- Signing up for a subscription
- Calling or contacting your business
- Upgrading their service
- Clicking on an ad
Read more about conversion rates and how to improve them here.
Step 3: Increase Your Web Traffic to Earn Money
So now that you’ve defined your niche and prepped your website to convert your web traffic for you to earn money, it’s time to start bringing in those visitors that will translate into some kind of action or transaction.
There are several ways you can increase web traffic. Some are quick, and others are slow, expensive, or cheap.
For the best results, use a combination of methods to drive more traffic to your website.
Here are ways you can increase web traffic:
Search Engine Optimization (SEO)
SEO is one of the slow but sure ways to increase human traffic to your website. You should do it with any website regardless, but alongside other web traffic generating methods.
SEO includes writing high-quality content and optimizing that content using relevant keywords. Keywords used are usually added throughout the written content and in titles.
Well done, search engine optimization will help your content rank better on search engines like Google. Your better ranking will, in turn, drive organic traffic, which is the best type of web traffic, to your website.
Read more about SEO techniques you can use to attract 100% real traffic here.
Buy Web Traffic
Unless you pull off a spectacular publicity stunt or happen to publish a video that goes viral such as “Charlie Bit My Finger Again,” which earned a family more than £1 million from over 850 million hits on YouTube, the only surefire way to quickly get a high volume of web traffic is to buy it.
Should You Be Buying Web Traffic to Increase The Number of Visitors to Your Website?
Buying web traffic is OK as long as you’re targeting real web traffic.
That means the traffic you buy must be people that are genuinely interested in your website’s content and not bots that artificially inflate your web traffic numbers, for your profit, by quickly visiting your site and leaving.
There are many sellers of web traffic, but not all of them can be trusted. So before you pay for any web visitors, confirm your source of the web traffic is credible.
If you don’t, you could lose your money, online reputation, and be penalized by Google if they suspect you’re inflating your traffic artificially.
Attracting real people with a genuine interest in your website’s content is the most important aspect to keep in mind when buying web traffic.
Paying for junk web traffic in the form of visitors that have no interest in your website’s content is pointless and costly, with little chance of monetary reward.
Human Web Traffic Vs. Web Traffic Bots
There are essentially two types of web traffic: automated web traffic in the form of bots and real people in front of monitors clicking on a link to your website.
Friendly web traffic bots and malicious web traffic bots
About one-third of the Internet’s web traffic comprises bots, many of which are essential in giving you a user-friendly web browsing experience. These friendly web traffic bots zip about at lightning speed, collecting public information about websites to feed search engines.
The rest of the bots are not so friendly. If they are from an unscrupulous pay-per-click source or a phishing bot, they do much more harm than good by negatively impacting your search engine ranking or clogging up your website and preventing qualified web traffic from getting through.
Qualified web traffic clicking through your content
Qualified web traffic means real people who are looking for what you have to offer. Again, this type of visitors should be your only focus when it comes to buying web traffic.
They’re quality guests because they spend time reading your content and going through your pages. Their actions can lead to them purchasing a product, paying for a membership, becoming repeat visitors, etc.
Do You Have to Sell Things to Make Money From Your Website?
Selling products online is an obvious way to profit from visitors coming to your website, but there are many other ways to monetize your web traffic.
Read on to learn about 25 ways to monetize web traffic, one of which might be the perfect solution for you to make loads of cash online.
1. Affiliate Marketing
Many website owners use affiliate marketing to monetizing their web traffic.
With affiliate marketing, you don’t sell your own products. Instead, you use your content to recommend products sold by other people or companies to your web traffic.
The products you suggest must be of interest to your target audience. If your web traffic purchases the products you recommend, you get a commission.
Affiliate marketing has made businesses millions and ordinary people millionaires.Bo Bennet – Entrepreneur
Example: The Outdoor Enthusiast
Let’s say you’re an outdoor enthusiast who has traveled the World camping and hiking.
With your outdoor experience, you can write articles giving advice, comparing, or endorsing certain products that you use or know your audience will find useful.
When your visitors read your posts, click on your affiliate links and buy the products you recommend, you make money.
Affiliate deals can be quite lucrative, earning you anywhere between 30 to 70% commission.
Click here for a list of 67 affiliate marketing programs.
2. Sell Ad Space
You can monetize your web traffic simply by selling ad space on your website. This way, you get paid for visitors clicking on the ads displayed on your pages.
The ads can be placed anywhere on your web pages. If you’re a hard-hitting influencer with a lot of web traffic, then the space on your web pages can be divided up like plots of real estate with the premium ads prominently displayed at the top of your page.
Like affiliate marketing, the ads you display should be related to your website’s content. The difference here is that you don’t have to write any recommendations or endorse the products marketed by the ads.
Leave America, and you’ll find that the consumers in many other countries enjoy watching advertising. Not because the products are better, but because the ads are produced to be entertaining. Sometimes they are funny. Sometimes they are dramatic. Sometimes they are just beautiful.Simon Sinek – Author
What you’ll be paid for the ads is a lot less than affiliate marketing rates with your payments based on the number of visitors that click on the ads or how frequently the ads were displayed. To make money this way you need a higher volume of web traffic.
Google AdSense is a popular platform you can use for hosting ads on your website, but there are many equally lucrative alternatives.
Here’s a list of the 22 Best AdSense Alternatives recommended by Kinsta.
3. Use Alexa as a Website Marketing Tool
The Alexa Traffic Rank, or Alexa Rank, is an estimate of a website’s popularity based on the volume of web traffic it receives.
Alexa updates its rankings daily based on data collated from the behavior of Internet users. This data is reported as ‘global’ and ‘local’ ranks that are listed on Alexa’s website by country and category.
You can use the information provided by Alexa about your website’s ranking to see what you’re doing that works and what doesn’t work.
Importantly you can compare those statistics for your web traffic to that of your competitors.
Also, if your website ranks well on Alexa, you can charge more for advertisements and guest posts.
4. Buy and Sell Web Traffic
You can treat your web traffic like stocks that you buy on the stock market and then sell on for a higher price.
As the middleman, your job is to add value to the web traffic that you buy then sell it to a buyer that values that traffic.
If you have a buyer waiting on the sidelines, then you can make a quick turnaround and monetize your web traffic.
5. Accept Advertorials
Do the same with your website as magazine editors do to make money by accepting sponsored articles (advertorials) to fill your pages.
Sponsored articles not only make money for you but also give your readers value with exciting content.
6. Generate ‘Leads’ For Other Companies
In a similar way to affiliate marketing, you can act as a middleman, dishing out advice on products and services in your website’s niche.
For example, if your website talks about insurance, you can introduce your readers to products offered by different insurance companies. If they are interested in purchasing an insurance cover after reading your content, you get them in contact with the insurer offering the protection they want. Of course, you’ll be paid for this.
7. Offer a Service
Regardless of your education, you probably have a unique skill or knowledge that you can capitalize on by offering your know-how as a paid service.
For example, your website could be on languages, and you could offer to teach your web traffic the different languages you know.
Don’t assume that you have to be a qualified teacher to teach a language. Your native language is an intrinsic skill that took you years to learn but didn’t cost you a penny. Yet a non-native speaker with a need to learn your language might be prepared to pay you handsomely for imparting nuggets of your mother tongue.
Promote your services on your website and use any of the free communication tools available to you such as Skype or Facebook messenger to conduct online language classes.
8. Become a Life Coach
As with teaching a language, your experience in other areas of life can be equally valuable to someone seeking to learn from another with more experience. Perhaps you just have a way with words or for simplifying complex issues.
9. Be a Consultant
Knowledge is power, and if you’ve spent years building a career, you’ve gained knowledge and experience that people on a similar path will be willing to pay for.
Using your website to offer career advice or any other advice for that matter could bring you a lot of extra income.
10. Create a Training Course
You can monetize your web traffic by offering entire courses or modules relevant to your niche for a fee.
11. Sell Premium Content
If you’re a prolific poster of content and have a loyal fanbase eagerly anticipating your next post, you can set aside some of your posts as a special reserve that your subscribers must pay for to access.
12. Rent Space on Your Website
While this might sound weird, keep in mind that your website is just like real estate. Pages on your site could be worth something to someone else wanting to have space on the web without the hassle of putting together or looking after their own website.
13. Host Guest Writers on Your Website
With a popular website, you can attract guest writers that may be more than happy to have an outlet for their particular content without you having to employ them. By doing so, you’ll bulk up your website’s content and attract more web traffic at the same time, which you can monetize in turn.
14. Run Classified Ads
Classified ads used to be the bread and butter for print media because publishers could sell many small spaces on a single page for a higher price than a full-page ad.
These days though, people with stuff to sell can use social media platforms such as Facebook to post classified ads for free.
However, Facebook is very strict about preventing people from posting content that others might find offensive, leaving plenty of niches for off-the-wall classified material that you could host instead.
15. Promote Local Businesses
Live in a small town? If so, you might be the only tech-savvy person in town with a website and a way for local businesses to reach a broader audience on the web. Capitalize on such an opportunity.
16. Create a Business Directory
Host business listings on your website and become a hub for web traffic searching for info about local or niche-specific businesses. This way, you can accept payments for business listings, and you can monetize your web traffic.
17. Sell Digital Downloads
The beauty of digital products is that you can sell an infinite number of copies of a single product that doesn’t require materials, assembly, or delivery.
Your product made available for download could be an eBook, music, video, images, or software.
18. Sell Music
Are you a musician with a website? These days you don’t need a record deal. You don’t need to sign contracts with anyone. You can be the songwriter, singer, producer, and the agent all in one.
Record your music and create Mp3 files to make available for download. Then go and find a free app to embed in your website that accepts PayPal payments to download your Mp3 files.
19. Become a Podcaster
Make your own regular recordings, and you’ll soon have a flock of followers eagerly anticipating your next Podcast.
You can monetize the web traffic generated from your podcasts by offering exclusive subscriptions.
Podcasts can be easily embedded in websites, and you can make some or all of them exclusively available to paid-up subscribers.
To get started with your own podcasts, have a look at the best podcast hosting platforms here.
20. Become a YouTuber
Getting started on YouTube is easy these days. You can upload live, or edited videos from a mobile phone, or you can turn a broom cupboard, or your garden shed into a YouTube studio.
Put links to your website in your YouTube videos and descriptions as an extra way for people to find your website. Likewise, your web traffic can be directed to your YouTube channel.
As Google now owns YouTube, you can monetize your channel or certain videos if you have a few thousand subscribers and earn money from Adsense ads played on your uploads.
21. Accept Donations
As a last resort, you can simply accept donations. This might sound like a cop out, but if you’re providing some kind of service that others appreciate, they might be quite happy to give you financial support so that they can continue benefiting from whatever it is you do.
22. Sell eBooks
Your hobby, profession, or world view could earn you money if you write it down in an ebook. The major benefit of creating a digital product for download is repeat sales from a single product.
‘How-to’ eBooks are popular and are surprisingly easy to create. They don’t have to be very long. An informational book can be as short as 10,000 words. What matters is the value the book offers, not its length
Check out this article from Hubspot on how to write and publish your first ebook.
23. Sell Membership
You can monetize areas of your website by creating a membership section that gives users access to premium website features.
All dating websites, for example, monetize web traffic by selling premium memberships.
Subscribers with a free dating site subscription usually get only a small selection of basic features. Premium features are only made available for paid-up subscribers.
In this evergreen market, you can collect monthly or yearly subscription fees from premium subscribers.
24. Sell Your Website
Selling your website is a way to make a lump of cash in one go.
If you’ve already built up a massive volume of web traffic but don’t want the long-term commitment of growing your website, you can sell it with its existing web traffic.
Take a look at Flippa.com to get an idea for how much you could sell your website for.
25. Discover and Copy New Monetization Techniques.
The Internet is an extremely fast-paced and innovative environment.
As a result, new ways of making money from web traffic are developed on often. New ideas come, and many go, but some stick around and end up turning into multi-billion dollar industries, just like affiliate marketing did.
You should make it your goal to read up on web traffic monetization at least once a month so you can stay on top of what’s working and what’s not working in the world of online business.
Make Sure Your Web Traffic is Real
Ultimately, whichever way you choose to monetize your web traffic, getting high volumes of quality web traffic to your website is the foundation upon which all your future earnings depend.
All of the above web traffic monetization suggestions need effort or investment before monetizing your web traffic for an income, so when you buy web traffic make sure it’s qualified web traffic, that can assure you a tangible return.
And That’s a Wrap
Thanks for taking the time to read the article. I truly hope it
To help you out here’s just a quick recap of what we’ve talked about:
- You’ll need to commit at least two years to an online business if you want to see real returns
- There’s a 3 step process to creating a website, and there are no short cuts
- There are several ways to make money from a website, but many more lay undiscovered. Seek them out
- Don’t go overboard, try using one method at a time and test it
- You need traffic. If you don’t have traffic, get it
I’d like to use some of the techniques listed, but I don’t have the web traffic coming in yet. How do I get more?
You can get more web traffic in many ways. Take a look at this fantastic guide on the best ways to increase web traffic.
I’d don’t want to wait 12 months before traffic comes to my site. How can I get web traffic now?
There are many ways to get instant web traffic but most involve paying for it. Take a look at our comprehensive article
I like some of the ideas in this article. What should I do next?
Go back to the ideas you like in this article, then click on the links. These links will take you to articles that explain in more detail how to action each monetization technique.