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Use These 8 Tools To Spy On Your Competitors and Win Turf In The Web Traffic War

Gaining ground for your websiteโ€™s SEO ranking is often a war of words โ€“ keywords.

Arming yourself with web traffic comparison tools will reveal the secrets to your competitorsโ€™ SEO success. Youโ€™ll get ahead by seeing which keywords or marketing tactics work for them, and how they may also work for you.

What Web Traffic Results Should You Compare?

Web traffic comparison tools analyse much more than keywords. They hold the key to unlocking all kinds of hidden information about visitor behavior and website rankings across a wide range of platforms.

First, let’s look at some basic metrics to study. Then I’ll share with you websites and tools to help you compare your website’s metrics with those of competitors.

Your Type and Source of Web Traffic

Knowing that your web traffic is made up of human visitors is a great start. The fewer bots are, the better. They don’t care about your content, but real people do!

Here are three types of web traffic to analyse so you can strategize ways for people to find your website.

  1. Organic Traffic: Visitors that find your website after inputting your product keywords on search engines such as Google or Bing. Don’t ignore lesser-known search engines, though. SEO, listing your site in local directories, and search engines can help bring more organic traffic, which is the best type of traffic you can have coming to your website.
  2. Referral Traffic: Traffic coming to your site from links posted on other websites and posts on social media platforms like Facebook, Twitter, and YouTube.  
  3. Direct Traffic: These visitors are your real fans. They trust you to deliver what they want and know your web address by heart or have bookmarked your site in their browser.

Keywords Performance

Keywords, of course, are the ground troops in the search engine optimization (SEO) battle. Even if youโ€™ve already nailed down the keywords that work well for your site, you could be missing out on other powerful keyword phrases related to your content.

That is why it is always a good idea to check the keywords your competitors rank for.

Say you have a website about cryptocurrencies. Putting the keywords ‘cryptocurrency’ into WordStream, it spat out a list of related keywords and their popularity in a table. The results of which are illustrated below.

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While bitcoin is a very popular keyword, people might be typing it into a search bar just to get the link to the main website instead of typing the full URL.

The keywords, โ€˜what is bitcoinโ€™, are the least popular because most people reading about cryptocurrencies already know what bitcoin is. But the results list a variety of other related keywords that you can outfit your website with to target more traffic.

Keywords by Country

Sourcing web traffic from specific countries opens up new avenues for visitors to your website. So, analyzing keywords by country is a tactic thatโ€™ll hand you the advantage in the war for web traffic.

Typing “cryptocurrency” into Google Trends revealed three African nations โ€“ Zimbabwe, Uganda, Nigeria โ€“ where the term was most popular over seven days.

On the other hand, the same search term was least popular in Colombia, Argentina, and Brazil, where there is still widespread insecurity among financial experts as banks resist the penetration of digital currencies.


Having an insight into location-based keyword trends could be the deciding factor in your strategy for targeting web traffic โ€“ the difference between failure and success against your competitors.

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Visitor Engagement

This metric shows you how long your visitors hang around and what piques their interest. Which links or pages do they click on after arriving on your homepage? Did they watch your embedded video? Did they download your brochure? Did they click the ‘buy now’ button?

These are actions you can scrutinize when looking at click-through rates (CTR) and bounce rates

Click-Through Rate (CTR)

You’re doing something right if your CTR is high, as this indicates visitors are interested in your content and going beyond your homepage, clicking through your content and pages.

Analyzing your CTR gives you an idea of your conversion rate, which is the percentage of visitors that achieve the goal of your website, such as buying an item or signing up for your newsletter.

Bounce Rate

This is the percentage of web traffic that leaves your website immediately or soon after arriving. Generally, if your bounce rate is high, you should take action to improve audience retention.

The 8 Best Web Traffic Comparison Tools

Here’s a list of sites that allow you to spy on your competitors’ websites. Some are free for basic comparisons, but if you want the juicy details, you’ll have to pay for this information.

1. Ahrefs allows you to see the exact keywords your competitors are ranking for in organic search results and how much traffic this brings them. Ahrefs other comparison tools include backlink and content research, rank tracking, and paid traffic research.

2. Alexa is the go-to site for researching worldwide website rankings. On Alexa, you can check your website’s world ranking and compare it with your rivals to confirm if you rank higher.

The free service provides competitor data, including traffic metrics, visitor demographics, and top-ranking websites in different sectors.

3. BuiltWith is a free web comparison tool focusing on website technology. It provides information such as which content management system competitors are using and what plugins are installed on their sites.

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4. Buzzsumo will give you information about all the popular content on a competitor’s website. It breaks it down to the number of backlinks the material has and social shares. This makes it an excellent tool for generating blog topic ideas and competition research.

5. Serpstat lets you identify the leaders in your niche, learn the keywords that make their content rank, and monitor the growth of their website.

6. Moat is a tool you can use to compare your competitors’ display ads. Enter the brand name of a competitor your researching about and click search to see all the ads they are running. Doing this will instantly give you ideas on ad design and messaging that might work well for you.

7. Search Metrics. Type in the URL of the website you want to analyze and immediately see results related to SEO, Pay-Per-Click (PPC) ranking, organic keywords, and more.

8. Similar Web gives websites a global and national rank according to their traffic. It also places each site into a category and shows a category rank. It is the perfect website to get to know whether you’re getting more or fewer visitors compared to others in your niche.

All you need to know about your competitors’ traffic numbers and sources of web traffic on Similar Web is their website URL.

If you use all the mentioned tools combined, you should have a clear understanding of what your competition is doing, and be in a better position to beat them.

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Should You Buy Web Traffic To Beat Your Competition?

The internet is very competitive and to survive in this jungle, you must look at all options available to get more eyeballs to your website.

With proper SEO, you can build large numbers of organic traffic for your website over time. But as you wait for that to happen, paying for web traffic will give you an edge over rivals.

Traffic plans at WebTrafficGeeks give you the option to narrow down to your target audience. You can choose three niches from 130 niches, and three countries where you’re sure you’ll reach your potential customer.

For the best results, buying web traffic over a long period to steadily boost your website’s traffic and ranking is recommend. 

Please have a look at our prices and plans here.