One of the toughest tasks any website owner has is getting traffic to their site. I know this from experience. When I started my website I thought people would visit the site in large numbers once it was up and running.
That didn’t happen, and for a long time, my website was a ghost town. I only got a handful of traffic that largely consisted of family and friends who wanted to support my website.
Disappointed by the lack of web traffic I decided to find ways to change the situation.
One of the best ways I found to drive traffic to my website was thorough content marketing. Content marketing did wonders for my website which now receives thousands of visitors each month.
In this article, I will share with you everything I learned about content marketing. This will include:
- What is content marketing
- Why use content marketing to drive traffic to your website
- The downside of content marketing
- Options available if you don’t want to spend your time on content marketing
After reading this article you also can give content marketing a try, and hopefully, it will drive more traffic to your website.
Let’s get into it then!
What Is Content Marketing?
Simply put content marketing is a digital marketing tactic where you create valuable and relevant content to attract your target audience and hope that they will take some action after consuming your content.
The action they take must not always be purchasing your product or service. It could be signing up for your emails, scheduling a consultation, downloading an ebook, etc.
Content Marketing Consultant Ryan Robinson defines content marketing as “The creation of content in various different formats like written articles, tutorial videos, infographics, and the sharing of that content to targeted audiences with the goal of generating more leads, building your brand and driving more customers to your website.”
Robinson also defines content marketing as “A form of inbound marketing, designed primarily to bring an audience to you, from where those people are already out searching for answers online—whether that be on search engines, video discovery platforms, social media networks or otherwise.”
Simple Content Marketing Tactics You Can Use To Drive Traffic To Your Website
Some websites seem to have everything figured out. Their content receives large amounts of traffic and is shared widely. How do they manage to do this? Here are some amazing content marketing strategies you can use to get you to their level.
1. Write for your audience
The biggest mistake you can do when creating content for your website is doing so without researching what information your target audience is looking for. If you do this you may create content that is not needed, and you’ll have wasted your time coming up with the content.
So always determine what will be helpful to your target audience. You can do this by, for example, asking your email subscribes what challenges they face. You could also do some keyword research to find out what your potential customers are looking for. Once you get the answers you should create good content that addresses their concerns.
If you’re able to provide your audience with content that immediately solves their problems they will happily keep coming back to your website for more answers, and confidently buy what you’re selling to address their issue.
2. Have evergreen content
Evergreen content is content that remains relevant for years. With such content, you can continue to rank on search engines for a long time because the information provided is continuously needed therefore driving traffic to your site.
3. Write catchy headlines
Digital Marketing Entrepreneur Neil Patel says, “No matter how well written your content is, promoting it won’t be effective if no one likes your headline.”
The best content on the web usually attracts internet users with enticing headlines. So you need to spend time crafting headlines that will get your target audience to click on the content you put out there. If you don’t you’ll only have yourself to blame if the only eyeballs you get on your website are yours.
4. Make your blog posts fun to read
When I started writing my articles had long sentences, paragraphs, and no graphics. I later came to learn that writing this way was putting off my readers because they found it hard to read the content.
According to an article published on Inc.com, “81 percent of people only skim the content they read online, and if your content makes it difficult to do that they are unlikely to return to your website. Also, posts that include images produce 650% higher engagement than text-only posts”.
From these statistics, I recommend when writing blog posts do these simple things to help readers easily digest your content and keep them on your site.
- Have images
- Have short sentences and paragraphs
- Use bullets lists
- Do list posts often this are easier to read, and can drive traffic to your website
5. Share your best content on social media
You also should be sharing your content on social media. But don’t limit yourself to Facebook, Instagram or Twitter, post on other social media platforms like Reddit. Reddit can be a good source of traffic for your website. On the platform you can:
- Join a subreddit that has the audience your website targets. For example, if you have a running website you can join RunningWorld subreddit.
- Share links to your content that answers Reddit members’ questions. For example, if someone wants to know what they need to start running, you can share a link to your article on running for beginners.
- Be careful how you interact on Reddit because if you’re too promotional you might get a lot of negative feedback that won’t drive traffic to your site.
6. Give your audience the option to share your content
Your website visitors can help drive traffic to your website when they share content they find valuable on it. Add sharing buttons to popular social media platforms like Facebook, Twitter, Pinterest, and Instagram.
If you use WordPress for your website there are several plugins you can use to enable social media sharing.
7. Create authoritative content
One of the best ways to get people coming back to your website is by ensuring whatever content you put out there is credible. If you just create content based on your opinions you may not build trust with your audience. So make sure the information you pass on to your website visitors is often backed by facts.
How do you do create authoritative content? Do extensive research on the topic you’re working on, and interview experts in the field. Doing this will show those that come to your website that you are serious about giving them quality information on your site.
Interviewing experts can also help you get more traffic to your website, particularly if the experts you interview are willing to share your content with their followers on social media.
8. Always engage your audience
If you churn out quality content you’re likely to receive feedback. Take time to engage those who comment on your post as this is a good way to show them you value their opinions. Engaging your target audience is also a good strategy to keep them coming back to your website.
9. Write longer posts
You should avoid 500-word articles. Why? Because such articles are unlikely to rank well on Google. To be ranked well by Google aim for at least 1500 words.
1500 word articles also give you more room to create a well-detailed article, something that may be difficult to do with 500 words. 1500 plus word articles have also been found to attract more shares something that can help bring more traffic to your website.
When writing long posts avoid adding irrelevant information to get a higher word count. Poorly written content almost always drives away traffic which you want to avoid.
10. Have a consistent content plan
Posting content regularly on your website ensures that your target audience always has fresh material to come back to. If you post only once every 3 months you’ll likely lose a lot of traffic because there is nothing new to bring visitors back to your site.
Think of it this way, one article is like a single red grain of sand in a bag of sand, it is hard to find. Whereas having hundreds of articles means there are many red grains of sand in the bag, you’re more likely to stumble on one of them.
To ensure you have a consistent flow of content you should have a content calendar. With the content calendar, you’ll be clear when you need to publish content, what type of content is needed, who will create the content, etc. throughout the year.
Why Use Content Marketing To Drive Traffic To Your Website
Many website owners underestimate the power of content marketing. Instead of spending time and money creating and promoting good content some website owners prefer to use their resources to pay for Google Ads, Facebook Ads, etc to drive traffic to their website.traffic.
There is nothing wrong with paid traffic but before you do that here are several reasons why you should put more emphasis on content marketing.
1. Content marketing is a good way to create awareness about your brand
Each time you publish or update your content you increase your chances of being found by a potential customer who is searching for a product or service you offer. With high-quality content, you should rank well on Google, and each time an internet user has a need your business can solve you’ll be there to help them solve it, making your company the go to for whatever issues potential customers have.
2. Content marketing can help you generate leads
High-quality content should create awareness about your brand, and bring more traffic to your website. Don’t let this traffic go to waste. Look for ways you can convert the traffic to paying customers.
To do this you can, for example, get visitor emails and follow up with them to see if you can make a sale. Only good content can help you generate leads if you have bad content potential customers will leave your website within seconds of arriving and want nothing to do with you.
If you’re not convinced content marketing can help you generate leads have a look at statistics in DemandGen’s 2015 content marketing survey report which showed over 70% of B2B purchasers use content to research and make purchasing decisions.
3. Content marketing guarantees you different types of traffic
With great content, you can get:
- Organic traffic. Such traffic is generated when internet users find you on search engines. For example, they may type into Google or their preferred search engine “ Thailand holiday” and your website tops the search result. They proceed to click on a link to your website and are directed to it. For you to have good organic traffic you must have quality content that ranks well on search engines.
- Direct traffic. If you’ve used content to create awareness about your brand check your Google analytics to find out your direct traffic numbers. This type of traffic comes from potential customers who already know about you, and often just enter your exact website address on their smartphone or computer browser to come to your website for information they need or just to check what you’re up to.
- Referral Traffic. If you continuously have high-quality content you’ll build trust with your target audience. Because of this trust, your audience won’t have a problem sharing your content with their family, friends or followers if they deem it relevant to them. When they share your content those that click shared links on other websites, social media pages, etc and comes to your website are termed as referral traffic.
4. Content marketing gets you more traffic
Search the internet and you’ll find numerous statistics that show companies that regularly post high-quality content get more search traffic than those that don’t.
Digital Entrepreneur Neil Patel, for example, plans to post three blogs per week on his personal blog to help him hit 100,000 monthly visitors per month in 2020.
If you’re just getting started on your content marketing journey make it a point to publish content at least once per week. This small step will in the long term bear fruit.
5. Content marketing can be a cheaper investment to drive traffic to your website
Paying for Google ads, for example, to drive traffic to your website can cost you a lot and the return on investment may not be what you are hoping for. If you have a small business you may also not have the budget to pay for traffic.
But if you create your own content you may not need a budget for content marketing.
According to Julia McCoy a serial content marketer, author, and founder of multi-million dollar content agency, Express Writers, “ When pitted against paid search, content marketing has both lower up-front costs and deeper long-term benefits. As time goes on, content marketing builds its own momentum – no extra dollars required. Meanwhile, paid search needs continual cash flow to keep getting results.”
Check out McCoy’s Blog post on why you should invest in content marketing for more information on the importance of content marketing for your website.
The Downside Of Content Marketing
One of the cons of content marketing is that creating quality content takes time. If you’re just starting your website it will take you days even months to create content that will bring some action to your website.
As a business owner, you may not have the time to spend on content creation because you have so many other things to do for your business to run smoothly. The lack of time is probably the reason you see so many websites with content that is outdated.
To get around the problem of lack of time to create content for your website consider hiring someone to do it for you. That way you can ensure your website regularly has fresh content for your target audience.
Another issue a lot of website owners have with content marketing is that it takes some time before you can tell if your efforts are paying off.
SEO Mechanic says “Many factors determine how fast your content marketing efforts will start delivering results. If you have a new website, new domain name and fresh content without a business history it could take a while. Sometimes up to six months before you see results. The traction you’re getting at 6 months typically is less than what you should be experiencing at 12 months.”
While it may take time before you see results for content marketing, I advise you to be patient because once you start to get a return on investment you’ll be glad you did it.
How to Measure the Success of Content Marketing
Once you create high-quality content you need to monitor to see if it brings in the desired results. Check the following metrics often to see the results of your content marketing efforts.
If your content is being viewed you should be getting more eyeballs to your website. When you look at traffic be sure to check the source of your traffic. It could be from social media, emails, Google search queries, etc.
Whatever your top traffic sources are, do more of what you have been doing to continue to bring higher visitor numbers from those sources to your website.
And remember it will take a few months before your content starts to get some traffic, so don’t lose hope if you don’t have the numbers you desire in the first few months of your content marketing strategy.
Getting more traffic to your traffic can be exciting, but that traffic is useless if you cannot use it to generate leads for your business.
If you offer premium content on your website you should be able to convince a percentage of your traffic to consider buying what you’re selling. So from your contenting marketing efforts check to see if you’re getting workable leads from people who give their contact information, sign up for your emails, or use the chatbot on your website.
The most rewarding indicator of successful content marketing is more revenue for your business. If your content drives people to buy from you then you can happily say you got a return on investment with your content.
Again remember only high-quality content can drive sales. Don’t expect anything from poorly done content. You can use Google Analytics to track the success of your content marketing strategy.
Options Available If You Don’t Want To Spend Your Time On Content Marketing
I firmly believe that good content is one of the biggest factors that determine how successful a website will be.
So at a minimum try and have good content on your website then you can look at other ways you can use to drive traffic to your website if you don’t have the time or patience to engage in content marketing tactics.
Some options that can help bring traffic to your website faster include.
Facebook has close to 2 billion daily active users making it the most popular social media platform ever. You can pay Facebook to place ads in front of your target audience on their network, and drive traffic to your website every time someone clicks on one of your ads.
Google ADs works similarly to Facebook. You pay Google to place your ads in front of your target audience, which in return drives traffic to your website.
Web Traffic Geeks
Web Traffic Geeks can drive targeted traffic to your website in 24 hours after paying for one of their traffic plans. Traffic plans start from as low as $88 for 10,000 visitors and go all the way up to $1200 for 270,000 visitors + 30,000 bonus.
Buying traffic can save you a lot of time spent on content marketing. With the extra time, you can spend time with your family, go on holiday, create amazing products or put your business skills to better use. You can find more details on where to buy web traffic for your website here.
Having read through this article you now know a lot more about content marketing. Are you ready to give it a try to see if you can increase your website traffic numbers?
It may be difficult implementing a content marketing strategy at the start, but there is a ton of information online you can use to ensure you succeed at it. Once you start seeing results from your content marketing efforts be sure you are ready to make good use of the traffic that comes your way!