How To Buy Web Traffic Strategically

The ultimate aim when increasing web traffic is to see a tangible return on the time and money spent enticing visitors to a website.

If you buy web traffic, you want the surge of new visitors to do something that will give you a return on your investment (RoI).

You can measure RoI using one of the many free web traffic analysis tools available online, like Google Analytics.

But before you rush to buy a web traffic package to boost the number of visitors to your website, spend a little time planning an effective strategy that allows you to attract the right kind visitors who will take the desired action on your website.

By following the simple 5 step plan outlined below when you buy web traffic, you can head out in a clearly defined direction and adapt as you go to reap the rewards of your bullish investment.

First, let’s be clear about the different sources of web traffic – all of which can be combined into a larger stream of visitors to your website.

Web Traffic Sources

Web Traffic Sources

Web traffic arrives at a website from a wide variety of sources for a myriad of different reasons and trends, but you can break it down into the following channels:

Email Web Traffic

Web traffic arriving from links sent out in email marketing campaigns.

Direct Web Traffic

Web traffic comprising visitors that come directly to your home page or a landing page from a direct link. These are visitors that already know about you and typed your domain name or have it saved in their browser.

Organic Web Traffic

These are visitors that arrive at your website after finding you in search results. Organic web traffic is a result of good search engine optimization (SEO) in your web pages and content. Get this right, and your organic web traffic should gradually grow over time.

Paid Search Web Traffic

This is the web traffic comprising visitors that found your link at the top of search result pages because you paid to be listed there using a platform like Google AdWords.

Referral Web Traffic

Simply put, these are visitors to your website that clicked on a referral link or a recommendation on another website.

Social Web Traffic

Web traffic from links on social media networks such as Facebook, LinkedIn, Twitter, YouTube, and Instagram are also referral web traffic. You can spend time curating friends and sharing your links on these platforms, but many allow you to pay for exposure.

Five-step Web Traffic Buying Strategy

Five-step Web Traffic Buying Strategy

Now that we’ve clearly defined where web traffic can come from, paid or otherwise, let’s go through the five strategic steps to take before buying web traffic to get the best value from it.

Step 1: Define Your Target Audience

Web Traffic Question

This might sound obvious, but asking yourself this question is a critical first step in formulating a web traffic buying plan that pays off in the long run.

So make an effort to clearly define the type of visitors you want to attract and what you expect them to do.

Defining the purpose of your website is pivotal to the plan because then you and your website visitors are clear about why they are there.

Get Your Web Traffic to Convert

Even if you’re not selling merchandise, you want your visitors to ‘buy-in’ to whatever you are offering. That can be for them to only click on a link or get to another page on your website.

You have a website because you have something to offer that is of value, even if that isn’t a straight-forward exchange for money.  

Getting your web traffic to perform a desired action is a ‘conversion’, which has value.

The percentage or ratio of the total number of visitors who take action on your website is your conversion rate. Watching videos, clicking on affiliate links, or downloading files are all conversions of your web traffic.

Even the simple act of a visitor spending time clicking through your web pages or reading a blog post from beginning to end is a conversion. You added value to the web traffic.

As long as you engage a visitor with something that holds their interest, you have added value to your web traffic. If you buy web traffic and some of that traffic converts, then you get a return on investment.

This type of conversion may not be as tangible as a visitor becoming a customer and buying a product from an online store but it is measurable. 

Here are aspects of your web traffic that you can keep track of so you can measure and compare the effectiveness of your web-traffic-boosting strategy.

What to analyse in your web traffic

  • Number of site visitors
  • Traffic source
  • Average time per visit
  • Pages per visit
  • Landing pages
  • Bounce rate
  • Conversion rate
  • Keyword search terms

Set Your Sights on Organic Web Traffic

Set Your Sights on Organic Web Traffic

Whatever method or combination of methods you use to get web traffic, aim to establish a flow of organic web traffic: real human visitors that are genuinely interested in your content.

Your organic traffic should grow naturally over time. This type of web traffic isn’t artificial or paid to visit your homepage. They are visitors who find your website predominantly through keyword searches as a result of effective search engine optimization (SEO).

Step 2: Do Keyword Research

Having narrowed down what your audience wants and how you can add value to your web traffic, you’ll have a list of keywords or keyword phrases (clusters) directly related to your target audience.

A keyword cluster can be up to four or five keywords that people would use when searching for a website in your niche of the market.

You might have already come up with a keyword phrase or cluster based on how you would do your own search, but not everyone thinks in the same way, so there are likely a few variations that potential visitors use.

Get a strategic advantage with online comparison tools 

To do your keyword research, you can use web traffic comparison tools to compare your visitor statistics with those of your competitors or similar websites.

Most significantly, you can use the tools to see the keywords people are using in their searches.

Here are three suggestions of web traffic comparison tools:

Alexa

This is one of the best known competitive analysis tools because it has been on the market for years. However, you don’t get much with the free version. Alexa’s basic function is to rank websites based on their popularity. This is called an “Alexa Rank.”

You can also compare website traffic in addition to traffic demographics and behavior, such as visitor location, bounce rates, and time spent on a website, but you’ll have to pay to use it for such in-depth analysis.

SimilarWeb

Another website comparison application that has a whole suite of tools to give you insight into the highest-performing websites, site conversion rates, top keywords in a particular niche, and link performance.

Answer The Public

This is a fun keyword comparison tool to use. Put in a keyword cluster and it will generate a diagram of questions most asked on search engines using the keywords.

Here’s a more in depth article about web traffic and keyword comparison tools.

Step 3: Prepare Your Website for the Onslaught of Web Traffic

SEO

Once you have defined your keyword clusters, the next step is to make sure the content on your web pages reflects those keyword phrases.

You should have several pages and posts with headings and content containing those keywords. If you use WordPress, you can also add SEO plugins to help you.

Conversion Roadmap

Make sure your website is ready to welcome the new visitors, engage them with whatever you offer and have a clearly defined way to make them convert or take action.

A rule of thumb is to have your visitors do something within three clicks.

Conversion Roadmap

Add Landing Pages

A landing page is not only your home page. Many visitors will, of course, arrive at your front door, but you need to make back doors too. These are landing pages where visitors enter your website through a page that shows up in search results, which may have been different to the main keywords used for your website.

It may be a specific “How to” question used in the search engine, so make a post or page that asks and answers that question.

Step 4: Find a Reputable Vendor Offering Quality Web Traffic

Now we are getting really close to making that decision to buy web traffic. Like anything else in this world, you usually get what you pay for, so offers of really cheap web traffic are probably too good to be true, and you won’t get quality web traffic.

What is quality web traffic?

Quality web traffic is essentially real people making clicks because they are genuinely interested and want to visit your website. They’ve seen that you have something they want and are now investing time in you.

Cheap web traffic is often inexpensive because it isn’t real people. It’s bots that won’t do anything other than visit your homepage and promptly disappear. For this reason, cheap bot traffic has no value. You get no conversions, and you’ve spent money that won’t give you any kind of return.

Step 5: Buy Your First Batch of Web Traffic

That’s it. You’re ready to go and buy your first batch of web traffic with the assurance that you have everything in place ready to make the most out of the influx of web traffic that you’ll get within 24 hours of your purchase.

Try one of the low-cost starter plans offered by WebTrafficGeeks. For less than US$90, you can buy a web traffic plan for an initial 10,000 visitors. Then you can set the time frame and select up to 3 niches and countries. Click here to get started.