The United Kingdom is home to many thriving industries. According to the UK’s Department for International Trade, UK companies can reach more than 500 million consumers across Europe. So to market my brand successfully, I needed to buy website traffic from the UK. I gathered data and explored some options. Let me share them with you.
How to buy website traffic from the UK? You can get paid UK traffic from the following sources:
- Social Media Advertising
- Email Marketing
- Pay Per Click (PPC) Advertising
These tools can help you establish your brand, get the right customers, and improve your conversion rates.
If you’re looking into building a strong customer base across the UK and Europe, then you need to think carefully about your objectives. I have rounded up all the important parts of buying website traffic from the UK in this article. Here, we’ll also talk about the pros and cons of each paid traffic, web traffic metrics, targeted traffic, and so much more.
Where to Get Web Traffic from the UK?
A 2018 study from Hubspot revealed that generating traffic remains a constant challenge among entrepreneurs. Strategic thinking, lots of hard work, costly trial and error: Boosting your web traffic does not happen by accident.
Fortunately, there are many paid avenues for growth that can simplify your efforts in boosting your web traffic. Although these would still depend on your brand and current digital marketing status, below are tried-and-true programs you can use to get UK traffic:
Email marketing has its own shares of pros and cons. But despite the negative opinions of sending pushy messages, sending emails containing notes or reminders is a nice strategy to get attention while showing you care.
When you deliver target messages in a more personal way, you help establish trust and rapport with your customers. It helps nurture a community of loyal, paying patrons.
Social Media Advertising
Social media is the largest and most influential resource to target your traffic. In the UK alone, there are 44 million active social media users.
Since mostly everyone is on social media, focusing your marketing campaigns on these platforms can be very beneficial. However, this might be a challenge if you haven’t managed a brand online. But with a little familiarity, you can get the gist of it all.
Although there are many platforms you can choose from – Facebook, Instagram, Twitter, YouTube, Pinterest, and even LinkedIn – Facebook Ads Manager has been a favorite choice when it comes to social media advertising.
Ads Manager offers more comprehensive targeting options. Hence, it will be easier to reach your target audience. The facebook ads manager offers flexible campaign advertisement. You can even set the bid amount yourself.
This is Google’s online advertising platform that hosts the following:
- Product listings
- Video content
- Service offerings
- Mobile application installs
This channel offers a relevant response to a user’s search request. Thus, when searchers find your ad on one of the top pages of the engine, they’ll likely click on it. In return, you pay the publisher (Google AdWords) every time an online user clicks on the ad. This is how the system gets you traffic.
However, this may take time, money, and efforts for those on the start-up phase. New marketers may find this platform complicated and costly.
Yahoo! Bing Network
Yahoo! Bing network gives you access to a significant market share that is not covered by Google. Like for instance, its low bid rate for a Pay Per Click (PPC) campaign.
If you pay a hefty price for a keyword from AdWords, Bing can offer clicks at cheaper rates. This is a good platform to test your ads and keywords before crafting expensive campaigns on AdWords.
The Pitfalls of Pay Per Click (PPC) Advertising
Bidding for keywords, allocating resources for keyword research, and competing with other advertisers can be taxing.
Pay Per Click (PPC) advertising may be a great tool to drive traffic, but there are pitfalls too:
- It’s expensive. PPC is all about keywords. You pay the publisher every time a visitor clicks on your ad. However, the more relevant a keyword is, the more expensive it can be.
- It can involve click fraud. Your competitors or even your chosen PPC company can produce false visitors. This is known as “ghost traffic”, which is a computer-generated user that offers neither value nor engagement to your website. You may be paying a large amount of money with no return on investment because of these fake users.
If you are interested in buying website traffic from the UK, WebTrafficGeeks is the most convenient choice that offers real traffic with good conversion rates.
While those aforementioned paid channels work wonders on your web traffic, they also require so much of your resources. If I were to choose, I would pick a web traffic provider that is target-specific, reliable, and cheap. It must be convenient so I can focus on other important matters of my business.
And that’s exactly what WTG do. They do all the hard parts of driving traffic to your website so you can dedicate more of your time and efforts to other significant elements of your brand.
How to Boost Traffic for Free?
Aside from buying web traffic from the UK, there are ways you can increase your traffic for free:
Optimizing your content is a process of crafting and refining your website’s pages to make them more attractive to both users and search engines. It involves continuous maintenance, tuning, testing, and monitoring.
SEO plays an important role in improving your online visibility. Search engines are designed to provide the best content in their search results pages, so they are always exploring and evaluating contents. The more relevant your content is, the higher it can rank in search results.
Social Media Engagement
Social media is a big part of the puzzle.
Whenever you reach out to your customers in a friendlier and more personal manner, they become more comfortable doing business with you. As a result, they’ll endorse your brand to their peers, share your posts. They’ll even seek to get more engagement!
Social media sites are designed for interaction, not as a broadcast channel. You can’t imagine how many people are easily turned off by a, ‘Me, me, me. Sell, sell, sell.’ attitude. Even I lose interest whenever marketers sound too formal on the platform.
Start a conversation. Reply on Facebook comments. Join Twitter discussions using trending hashtags. Interact more with your patrons than doing strictly business.
This opens many opportunities for both parties. For you, this means expanding your audience. For bloggers, it’s a way of taking their expertise and sharing it with others. For both parties, it offers a great chance to increase traffic.
People are quickly turned off from a routine. They get tired of the same old stuff. Featuring a guest post gives a fresh perspective and content to your readers. It’s a nice method to keep them engaged and coming back for more.
Choose a respected writer/blogger within your niche. And as always, keep developing remarkable, relevant, and consistent content!
Although these free traffic sources can get you visitors, they can be tedious too. They take time before your website gets a solid traffic stream.
Paid traffic delivers easy, convenient, and scalable options for your campaign. You can see your website traffic skyrocket within hours. They are a more suitable choice, especially when you’re a newcomer in the industry.
However, there’s no single method that is cut out to drive traffic exponentially.
A good mix of paid and free traffic does wonders to your marketing strategy. Together, they can speed up the process, attract more visitors, and increase your conversion rates. Get paid traffic to kick-start your marketing journey and support it with free traffic boosters along the way.
Can I Check My Web Traffic?
So if I’ll buy web traffic in the UK, I need to be sure that my chosen traffic source truly delivers.
How much traffic am I getting? How can I compare myself with my competitors? Am I missing out on something?
I have to check if the traffic flowing to my site meets my current goals. And if not, this is a useful source of information to make actionable plans.
Besides looking into buying web traffic in the UK, making use of advanced engagement analytics is a good place to start too.
So can you check your web traffic? Yes. There are many tools available to give you stats on how well your website is doing within the market. They can provide you with numbers and figures to help assess your success rate or otherwise, re-think your current strategy.
Website Traffic Checker Tools
Website traffic checker tools help identify how much traffic your store is getting or what your competitors’ traffic sources are. They show detailed reports on how people behave when they visit your site. They provide the demographics of your site visitors, like their age, gender, location, interests, and other useful data.
Consider them like roadmaps to help you navigate the competitive digital market and achieve your website’s objectives. These stats can help you produce a fully informed business strategy and provide decisions that enhance your customer’s experience and attract new leads.
A good working statistics can help identify what’s working, what isn’t, and what piques people’s interest to make a stop on your web page. Below are reliable traffic checker sites you might want to consider:
Google Analytics is a free service from Google that provides detailed, valuable insights about your site’s visitors. It is the most popular checker tool because this highly relevant analytics provider does not come with a price. Entrepreneurs can allocate their budget into other important resources of their business.
You can enjoy Google’s in-depth statistics and wealth of reports on a well-executed user interface. In fact, it offers more advanced ways of collecting data compared to many other paid analytics management platforms.
Alexa delivers genuine reports as they provide a clear picture of your real traffic.
Web crawlers can easily inflate your traffic metric.
According to an article from Wall Street Journal, web crawlers or bots are “computer programs that mimic the mouse movements and clicks humans make to give the impression that a person is visiting a website that then lures in advertisers.”
Fake traffic, of course, is less valuable and less reliable. It distorts your real analytical data. Alexa filters out web crawlers so you can have real and authentic statistics.
AWStats is another free platform that offers thorough statistics on your web traffic. If you wish to dig deep with the referring sites’ details, this is a competitive source than most analytics packages. You can check and monitor visitors who are hotlinking your files from your site. It is a useful tool to identify bandwidth thieves.
What Are the Benefits of Well-Targeted Traffic?
When I started my business, I was eager to build a community of buyers and climb higher in the industry.
With today’s Internet-connected era ever evolving, digital marketing is something we, entrepreneurs, can no longer ignore. Like many of you, I dived into its intricate high-tech process and strategized my goals according to both digital and mobile channels.
I invested lots of time and efforts on my social media accounts, experimented with my contents, and ran ad campaigns.
And while these tricks got a lot of people to visit my website, I realized that the traffic was too generic. It’s pointless getting that amount of traffic if people are not interested in my products. I need something more specific, something that speaks directly to my targeted group of audience.
Therefore, I started looking into well-targeted web traffic that converts.
WebTrafficGeeks gives a constant stream of good traffic. You can choose the demographics of your targeted audience and take them to your site within 24 hours of purchase.
At a starting package rate of $70, you can increase your traffic up to 10,000 visitors from 3 different niches and countries. Since it is a scalable platform, you can increase your investment over time until you reach your specific marketing goals.
It is a convenient traffic provider. They provide real users instead of bots. Let me show you how you can benefit from WTG’s well-targeted traffic:
- Go global
If you’re thinking of expanding your brand globally, you can have foreign patrons to your product or service by buying traffic that is specific to your target location. You can buy website traffic from the UK or from other places around the world!
- Choose from a wide variety of business categories
This attracts the right people in the right category. It’s one way to have traffic that converts. WTG allows multiple traffic flows by letting you choose up to 3 business categories.
- Have a clear picture of the agreed number of delivered traffic
There are no surprises in the amount of traffic you will be getting and buying. You decide how many visitors you need and pay for them. It saves you the anxieties after purchasing a package.
- Enjoy a scalable length of project or campaign
If the traffic you bought to kick-start your startup career took you a notch higher in your industry, you can get additional traffic until you decide your business can profit on its own.
- Speak directly to your target audience
Having targeted traffic allows you to refine your contents that would resonate more to your audience. This can increase your popularity by engaging directly with interested and paying visitors. And if they are satisfied with your service, they’ll most likely refer your brand to a friend.
‘Words of mouth’ is an indispensable asset in marketing. That’s why some well-established companies resort to targeted traffic as it speeds up their brand recognition to the masses.
The United Kingdom is a great place to build your business and establish a customer base. To market your brand successfully, consider buying website traffic from the UK. Once you have launched a website with good traffic stream, you might want to consider getting mobile traffic.
A 2018 survey from Hootsuite revealed that 57% of UK’s population are active online users accessing via mobile phones. This can be another good venture to target your next marketing strategy.