Cheap clicks don’t get conversions. At least that is what some marketing professionals tell us.
If this is true, how is it that so many marketing agencies allocate a percentage of their clients’ budgets for website traffic providers?
Paid website traffic and clicks are a great way of bringing huge numbers of visitors to your domain overnight. It’s fast and cost-effective.
But a good marketing agency won’t buy traffic and clicks for a mediocre website. They know that getting conversions from this traffic source can be tough.
So what makes cheap clicks convert? When you buy traffic clicks, how can you get your new visitors to sign up, interact, or buy?
Bots Don’t Convert
You have just launched a new landing page. Perhaps you have paid for a website marketing expert to incorporate all the SEO tricks they know. Your company is relatively new and doesn’t have much of a following. So, you are advised to buy traffic clicks.
You buy 50,000 clicks and watch that steep, upward spike grow on your analytics dashboard.
Amazing! You are sure to convert at least some of them.
But no-one signs up or buys your product or service. Why?
For many, the online world is the ideal location for unscrupulous get-rich-quick schemes. For website traffic sources, this means any click counts. And clicks don’t just come from people; bots can also generate them. This type of website traffic is called artificial traffic.
If you are getting 50,000 hits a day and all of these hits are artificial traffic, you’re not going to get even one lead. Bot traffic won’t sign up for a subscription or buy a product. It has no money.
And artificial traffic is free. Good bots, bad bots, you don’t need to pay a thing. When you buy traffic and clicks, you should only be paying for real people.
Bots aren’t all bad. They carry out repetitive, monotonous tasks, so you don’t have to do hours of frustrating work. They can protect your site; make sure it is functioning well. They check that your website has not been attacked by malware.
Google bots collect the information that positions your website up (or down) the search results lists.
Bots can also cause damage. They leave strange and inappropriate, sometimes very insulting, comments on social media pages. Groups of hacked devices can be silently controlled by a malicious third-party to form a botnet. These devices are programmed to distribute malware.
Of particular interest to businesses who buy website traffic, bots are also used to click on ads.
When a bot clicks on your ad and arrives at your website, nothing happens. Ever.
Only Human Website Traffic, Please
So tip number one – only ever buy 100% human traffic. Like ours. Web Traffic Geeks only sends 100% living, breathing, human traffic to its clients’ websites.
More Conversions? How’s the User Experience?
Physical stores and offices are expensive to run – you have to pay rent and maintenance, furniture and staff at reception. A stunning website is the equivalent of top business real estate.
But even if you own incredible physical premises, you still need to advertise to tell people about it. Once they arrive from the surrounding area or perhaps interstate, you have to persuade them to spend money.
The same applies to your website, except a website has a lot more advantages. You can invite people from all over the world; you can make it look more attractive without paying a team of architects, painters, and decorators. And you can communicate with your visitors just as easily as you can on the shop floor.
Buying traffic for a website can be compared to paying an international airport to send all passenger arrivals to your shop. Although buying traffic is a lot cheaper.
Most of these people would never have come to your shop if they weren’t forced to go there. Many of them won’t be interested at all; they just go because they have to.
Some will spend a bit of time looking around the store and leave without buying anything.
A few will be impressed by how good your shop looks and put their name on the store mailing list.
A handful will be pleasantly surprised – perhaps impressed – by what they see and buy something. Or ten things.
But what happens if your physical store is boring, its staff unfriendly, and all products are badly-made and expensive? You’d have to be the world’s greatest salesman (or saleswoman) to convert just one visitor.
You can’t expect all of your 50,000 paid to click visitors to convert. This only happens in fairy-tales. It does not occur with any sort of traffic, paid traffic, or supposedly free traffic (more about that later).
Your conversion rate depends entirely on how good your website, product, or service is. It depends on the quality of your customer services. How easy it is to navigate around your domain.
Only if you are proud of the whole package – website, product/service, and user experience (UX) – is paid traffic and clicks a wise move.
Free Website Traffic is (Almost) Never Free
There are six main sources of web traffic. Organic traffic, direct traffic, email traffic, referral traffic, social traffic, and paid traffic. Don’t be fooled by the labels. All of these are paid traffic sources.
- Organic traffic describes people who make a conscious decision to visit your site after seeing it listed on a search engine. You attract organic traffic by making sure your website is search engine optimized. You integrate keywords that your potential customers use when searching for your type of service.
People say that organic traffic is free, but it’s not. You have to pay for SEO experts and Google AdWords keywords. You pay for analytics software to show if your SEO experts are worth paying. Organic traffic can be costly.
- Direct traffic is the equivalent of personalized traffic, very-big-brand traffic, or bookmarked traffic. If you type IKEA.com into your browser, you are a source of direct traffic. You might have saved the IKEA URL in your bookmark list and gone to the site from there. Or you know the website address off by heart. All of these methods are direct traffic.
- Email traffic arrives on your website after you have launched an email campaign. Email recipients click on a link in the email and are taken to your domain. Such marketing campaigns are rarely free – the good ones that bring in conversions are mostly paid email campaigns.
- Referral traffic is traffic that comes to your site from other websites and not via a search engine. Inbound links from other sites give their visitors the option to visit you. It is extremely important to research exactly who should supply your referral traffic. A US daycare center will not get conversions if it receives referred traffic from a rugby team website in South Africa.
Most referral traffic is considered to be free. But only if you don’t use your own precious time to research influencers. Or spend hours searching for associated websites that are likely to increase your own site’s credibility. Or pay someone else to carry out this extensive research. Also, a percentage of influencers will want something in return – free goods or advertising, for example.
- Social traffic, as the name implies, this type of traffic arrives on your website via social media platforms. If your business has Twitter, Facebook, Instagram, LinkedIn, and YouTube accounts, you can encourage social traffic. Social media traffic – when taken seriously – means paid ads. Producing YouTube videos can also end up costing a lot of money.
- When you buy traffic and clicks from a reputable website traffic provider, you’re paying for visitors. This type of traffic is called paid traffic or inorganic traffic. But we have just seen very little traffic can be considered free.
The best-paid traffic comes from a website-management group. It designs and manages large paid-to-click websites that attract millions of visitors every day. They are permitted to gather data on these visitors. This means they can divide these millions into niche groups based on various criteria.
On a pay-to-click website, visitors are paid to view other web pages. They must spend time on that website to qualify for payment. What they do once they are there is up to you. Remember the physical store example? Make your user experience a great one, and a part of these 100 % humans, paid visitors could sign up for or buy something.
Driving Website Traffic Takes Time
We all want to own a website that takes off overnight.
But unless you already own a popular global brand, it’s hard to get a decent traffic spike. If your company doesn’t have its own marketing department, you might not be aware of the strategies that drive increased website traffic.
Driving organic, email, referral, and social traffic takes time. You need to design campaigns, research keywords, and alt tags, plus find the right companies and influencers for inbound links. Then you have to wait for results.
The only fast way to drive traffic is through paid traffic. The results are immediate.
Buying traffic from a credible website traffic supplier means enormous numbers of real people come to your site. And it’s quick, too – paid website traffic will start to arrive within 24 hours of your order.
Website Traffic Geeks (WTG) also allows its customers to spread paid visits over one to thirty days, so you can even control how that traffic spike evolves over time.
Cheap Clicks, Cheap Traffic
Paid traffic doesn’t have to cost you thousands of dollars. WTG traffic plans start at under $75 for 10,000 visitors.
A mid-range email marketing campaign for 10,000 email addresses costs more than double the price of paid website traffic.
Promoting your Twitter account will set you back between $2 and $4 per follower.
Website design and maintenance by a professional agency can easily require an investment of $500 to $5000 a month.
It is interesting to note that many digital marketing companies include pay per click advertising in their monthly spend. Between 5 to 25% of most marketing budgets pays companies that advertise your product or website online. This slice of your investment most commonly pays for Google, LinkedIn, and Facebook ads. You pay whenever someone clicks on your ad.
The Best Paid Traffic – Targeted, Smart, and Fast
You should never rely on paid traffic for conversions. Paid clicks increase traffic but do not necessarily increase your conversions.
Buy Lead WEB Traffic NOW
As with all sales, how you present and promote your service or product is key.
Paid traffic is best used to bridge longer-term, traffic-driving strategies like SEO. Use paid website traffic to increase public awareness of your brand. In other words, make sure every airport arrival visits your store.
Website Traffic Geeks can send anywhere from 10,000 to 300,000 targeted human visitors to your website per order. If you need more, we’ll send more. You also specify how long your paid traffic campaign runs – from 1 to 30 days.
You get to choose three niches and three countries, too. Target users from your own country or the other side of the globe. Attract pet lovers, medical interests, career seekers, and comic readers. Select outdoor types, Mac users, fashionistas, and firefighters.
Paid website traffic doesn’t need to be a stab in the dark. It’s cheaper than all the other traffic sources. For those with an attractive store-front, website traffic for sale companies provide an extremely cost-effective marketing strategy.