Is your website dangling somewhere in the depths of search results?
You might be reading this because your website isn’t attracting an audience of the size it deserves, so we will share with you seven free and paid ways to increase your web traffic.
The ideas we share with you will help get you a foothold on the popularity ladder in search engine rankings with a relatively new website.
Before we get into these cost-effective popularity improvement solutions, it’s worth stressing the importance of having a well structured website with good content to ensure you make the most of the influx of web traffic.
A website that’s a source of useful information and is easy to navigate improves your audience retention and potential conversions, which also contributes to the domain’s overall search engine ranking. If your website needs to be fleshed out with more content, get that done first, before investing time and money in boosting web traffic.
Without further delay, here are seven not so secret ways to give your visitor stats a boost to get the ball rolling in the early stages of a website launch.
1. Use Keywords Strategically
Including relevant and popular keywords in your content is a key component of search engine optimization (SEO), but overstuffing your pages with keywords can harm your rankings.
You probably already have a collection of keywords that you regularly use in your web content, but a simple trick to find out other common search terms in your niche is to do your own search to see what similar or alternative keyword phases arise in your search bar.
Visit competitor sites using those keyword phrases and see what they offer their visitors in the way of content and structure (navigation). How do they get visitors to convert? Learn from them and see what you should or shouldn’t incorporate into your web copy.
You can also use Google Trends, an excellent free tool to do basic keyword research. There are many other tools available for more in-depth keyword research, but they usually require some form of payment.
Once you have established your keyword requirements, publish content that uses those terms, especially in titles or headlines, as well as in the body of the content. This helps search engine spiders categorize your website in search listings.
If you use WordPress as your online platform, Yoast SEO is a handy free plugin that you can use to ensure your content contains the right amount of keywords in the right places.
2. Increase Inbound & Outbound Links
Inbound links are links from other websites to yours, while outbound links are links from your site to another.
You can only build these types of links if your website has quality content. Informative and relevant content increases the chances of your posts and pages being shared or recommended on other websites.
Loads of inbound and outbound links show your website is popular and worth visiting. When search engines see how popular your site is, they reward you with a higher ranking.
Getting those links can be backbreaking work, though, because you have to build a solid reputation and trust to get others willing to link to your websites.
Add social media sharing buttons to your blog posts and web pages, and don’t be shy to ask your visitors to share your content. If your visitors see value in your content, most are happy to share it with their social network.
The New York Times recently surveyed 2,500 medium-to-heavy online sharers to find out what motivates them to share content with others on social media.
The survey categorized social media sharers in six types: Altruists, Careerists, Hipsters, Boomerangs, Connectors, and Selectives. Here’s what their responses revealed:
- Almost all the participants (94%) said they carefully consider how the information they share will be useful to the recipient.
- Most (85%) agreed that reading other people’s responses helps them understand and process information and events. About the same number of participants (84%) said they share because it’s a way to support causes or issues that they care about.
- 78% said they share information online because it helps them stay connected to people they might otherwise not stay in touch with.
- 73% share information because it helps them connect with others who share their interests.
- A majority of respondents (73%) said they process information more deeply when they share it.
- More than half (68%) said they share to give people a better sense of who they are and what they care about. The same proportion said they share information because it allows them to feel more involved in the world.
- Just under half (49%) of the participants said sharing allowed them to inform others of products they care about and potentially change opinions or encourage action.
Guest blogging is a simple strategy to get inbound links to your blog or website. Industry-related blogs often heartily welcome free, relevant content, as long as it’s informative, newsworthy, and not too salesy on your part. A link or two back to your website is usually allowed.
Placing outbound hyperlinks to other websites also helps improve your ranking. Linking to other websites with high-quality content helps give your site an association with an authority. Your readers will also appreciate the links to useful resources in your content, which naturally improves your website’s popularity.
Including external links in your content is easy, but getting backlinks is more challenging. It will take time and effort to get enough inbound links to be seen as an influencer and get a better search engine ranking.
3. Engage With Facebook Groups
Joining and engaging in Facebook groups is an effective way to reach your target audience in large numbers and improve your brand’s online visibility.
So, find Facebook groups in your niche, ask to join, and begin interacting with members. You can share posts from your own or other Facebook pages with the group or post directly on the group board.
By being an active member of the group, answering questions, and providing valuable information in your website niche, other members come to see you as an expert and authority in your niche.
Posting links to your website on the group board may or may not be allowed, but those interested in your expertise can view your profile and get to your website in a few clicks. Better still, create your own Facebook group to give yourself a little more control over what can be posted.
Although using social media can be an effective and free way to promote your brand, the downside is the vast amount of valuable time it consumes.
4. Answer Questions on Forums
Forums such as Quora and Reddit are also an incredibly valuable resource for website traffic. Again, there’s great value in answering questions on these forums, especially Quora, which is considered the go-to forum for answers to questions on different subjects from experts and professionals in various fields.
Find a topic in your niche or a question from members and provide a detailed answer. Try to stand out from other contributors with valuable information, but don’t blatantly promote yourself. When appropriate, casually link to your website in your answers. Naturally, this, too, takes up a lot of time.
5. Keep Your Web Content Updated
Search engines pick up on new content and give it priority when relevant. Even if your content is evergreen, you should publish updates regularly to feed the search engines.
That doesn’t mean you have to rewrite everything on your website. Static pages can stay as they are. Instead, make regular blog posts. Consistently putting out new content is key to getting noticed and prioritized by search engines to improve your ranking.
6. Choose an Advertising Platform to Reach Your Niche Audience
You may not have the time to spend hours posting and interacting with your target audience on social media. If that is the case, you should consider paying for ads to increase your visitor numbers.
Spend time researching various ad platforms to find one that best suits your niche and target audience. Most ad platforms charge on a pay-per-click (PPC) basis with variations. Here are a few suggestions.
Amazon Advertising is an excellent platform if you’re selling physical goods, which you can advertise on Amazon by displaying ads while people shop at the online store. The full range of options includes:
- Paid ads inclusive of sponsored listings.
- Display ads.
- Video ads to target customers buying similar merchandise.
Bing Ads like Google Ads offers paid search advertising, so links to your website are displayed at the top of search engine results above the organic rankings. Bing can be cheaper than Google and offers affiliate marketing ads.
Outbrain calls itself a content discovery platform, helping millions of internet users discover content, products, and services that may be of interest to them. They do this through a network of 100,000 websites, including many mainstream news channels such as CNN, the Guardian, MSN, and Sky News.
Instagram Ads is ideal for advertising lifestyle products, and you’ll need good pictures to advertise on the platform successfully. The Instagram app has tools to help you design your own professional looking ads, which can be stories, photo ads, video ads, carousel ads, and collection ads, as well as discovery listings on search feeds.
Be sure to take time to ensure you choose your advertising platform wisely to target your audience. It might take several attempts to see what works best. Like any advertising campaign, exposure and repetition is key to gaining brand recognition.
7. Buy Direct Website Traffic
Buying website traffic is by far the quickest and simplest way to increase your site visitor numbers. All you need to do to drive traffic to your website using this method is find a reputable web traffic seller like Web Traffic Geeks and pay for a plan that provides the number of visitors for your budget.
The increase in visitors will help boost your search engine ranking. However, as mentioned earlier, your website should offer content with value to your paid web visitors. As long as you provide quality content, engage with your visitors, and get good click-through rates, your website’s popularity will naturally improve with the influx of extra web traffic.
Be cautious, though, when paying for traffic. If you pay for cheap traffic from a shady source, it could harm your online reputation and lower your SERP ranking.
Good Quality Web Traffic Makes a Difference
There will always be sellers who care more about making a quick buck than selling you a decent product. Web traffic sellers on platforms such as Fiverr, who can’t prove their credibility in the form of reviews or a decent website, should be avoided, especially when they promise extravagant results for very low prices.
In most cases, very cheap web traffic is generated artificially by bots and proxies. Although traffic bots can inflate your website’s visitor numbers, they won’t bring you any conversions or sales.
Moreover, Google’s own bots can detect traffic bots’ unnatural behavior and, consequently, demote your website in its search engine rankings.
Good quality web traffic comes from real people surfing the web. That’s why organic web traffic is the best type of visitors to have. Real people have money to spend, and they help increase your website’s popularity and search engine rankings.
4 Ways to Maximize the Benefits of Buying Web Traffic
When you buy web traffic, here are four strategies to use that help get better results:
- Make sure your web traffic plan provider assures you that they will deliver 100% real web traffic. Start with a few thousand visitors and see how it goes.
- Target your niche audience, which is usually an option with web traffic plans.
- A reasonable number of new visitors regularly works best when buying web traffic. Although you can choose to have thousands of visitors over a few days, spreading the visits over a few weeks gives you a more organic flow of visitors. Otherwise, a sudden peak in visitor numbers could appear unnatural and won’t really help your search engine ranking. As mentioned earlier, abnormal spikes in web traffic with a brand new website could, in fact, be detrimental to your listing.
- Monitor your web traffic to see your new visitors arriving and get useful statistics about visitor behavior to see if your strategies are working. WebTrafficGeeks customers get access to a secure dashboard with web traffic monitoring tools.