Paying for traffic is a powerful strategy you can use to increase the number of eyeballs on your website. However, you need to choose paid traffic sources carefully. If you don’t, your traffic sources may drive the wrong traffic to your website. When that happens your time and money will be wasted.
So, in this article, I’ll show you the best places to get the right kind of traffic that will increase your website’s visibility and hopefully increase sales.
Let’s get to it!
How Do You Pay For Web Traffic?
There are various methods of how traffic delivered to your website is paid for. The most common are:
Pay Per Click (PPC). This is where each time an internet user clicks on your ad, for example on Google Ads, you pay for the click. According to Disruptive Advertising:
Pay Per View (PPV). This is similar to PPC but in this case, you pay the advertising network every time your business advertisement is displayed to an internet user. When you choose this method you hope that once an individual who is browsing sees your ad they will get interested in your product or service and click on it to be taken to your website.
If they don’t click on it you still pay because the ad was put in front of them. PPV advertisements can be done as desktop pop-ups, banners, displays on websites and mobile phones etc.
Fixed Payment Advertising. If you decide to work with a social media influencer to promote your brand you’ll most likely agree on a flat rate. For example, you could agree on $50 per post they post to their followers on Facebook.
Placing advertisements on other peoples blogs, videos or other forms of media would also be paid for at a fixed cost. This form of paid traffic is only worth your money if the place you advertise has a high number of your target audience. If you run a shoe company and you advertise on a blog talking about flowers you’d be wasting money.
Paid Traffic can come from:
- Paid search. This is traffic which you get from advertisements placed on search engines.
- Display ads. These are found on website pages. Check the side of your current page to see if there are any ads. If not your ad blocker has erased them.
- Social Media. When you scroll down your Facebook, Twitter or Instagram feed, you’ll find a lot of sponsored content. On YouTube, before a video you clicked on plays, an advertisement may run first. This content is paid for and targeting you.
- Sponsored content. This may look like an article on a website but its actually written to market a brand. You can tell when you read through it.
- Influencer marketing. Here you work with people who have their own established audience to promote your brand. This could be celebrities or social media influencers.
Where Can You Get The Right Kind of Traffic For Your Website?
In this section, I would like to have an image for every paid source mentioned.
If you search the web you’ll find that there are hundreds of web traffic sources. But a lot of them won’t deliver the traffic they promise. To avoid disappointment and the risk of losing your money I would recommend you choose your traffic source from my list of 10 best web traffic sources below. These are highly credible web traffic generators.
Millions of people use search engines every day to look for businesses they’re interested in. That’s why Google Ads is a top source for paid traffic.
Here’s how it works. You choose keywords that your potential customers will search and you pay for these keywords to be linked with your business. So when a buyer uses the keywords you choose your ad will show in the sponsored search results.
On using Google Ads to drive traffic Digital Marketing Guru Neil Patel says
Facebook is the second largest advertiser on the internet, right after Google Ads. It controls 19.6% of the digital advertising market while Google currently has 37.2%.
Facebook has billions of users which your business can target. Through the platform, you can target potential customers by age, interests, location, gender etc. You can also choose whether your ads will be shown as text, images, slideshows or video.
A survey by Social Fresh, Firebrand Group and Simply Measured found that 95.8 of social marketers said Facebook gave the best Return On Investment when compared to other social media platforms. The social marketers also indicated that Facebook was a must use for anyone paying for web traffic.
Bing or Yahoo
If you find Google Ads to be expensive try Bing or Yahoo search engines. Getting traffic from either of the two will be cheaper compared to Google Ads. And the good thing is you get two for one because Bing & Yahoo teamed up. That means if you create an Ad on Bing.com it will show Yahoo.com when keywords you paid for are used.
Some brands say the quality of traffic from these two platforms is higher and ROI is better than Google Ads. Am not sure about that. But you could try them out and let us know how it goes in the comments sections.
This is another social media platform that can generate high-quality traffic for your website. When you place your ad on Twitter it can be targeted to an audience by income, phone carrier, interest, gender or profession.
Some of the ways Twitter traffic can be paid for include per click, follow video view, app installation and engagement.
LinkedIn is perfect for those in the B2B market. Here you can pay for display ads, sponsored posts in people’s feeds, or InMail ads. This platform is actually one of the best places I know for you to get your product or service in front of decision makers.
If you choose to advertise here try using videos you’re likely to get a high number of views and engagement. The downside of paying for traffic on LinkedIn is it is expensive. Cost per click start from around $2.
More people are using their mobile phones to get information these days. Statistics by Statcounter show in January 2019 close to 50% of internet users used their phone to browse. With such numbers, it is obvious you cannot continue to focus on desktop traffic only. InMobi will help you drive mobile traffic.
This social platform has close to 174 million monthly active users. Most of these users are techies and gamers. If you have a product that appeals to them Reddit could be your goldmine.
On Reddit, you have two ways to pay for traffic. Get someone to post engaging content of your website for you or pay the company directly. If you pay for traffic directly to the company you’ll pay for Cost Per Mile. That means you’ll pay X dollars for every 1000 views.
When you place an ad on your Reddit it will be the only ad for a selected time slot. This can be helpful because being the only advertiser you can be able to tell if your ad is working on not.
Web Traffic Geeks
It’s not only search engines and social media platforms that can offer you quality web traffic. There are some websites that can sell you high-quality traffic at a cheaper cost. One such site is Web Traffic Geeks. As the name suggests we are mad about traffic and can help you increase your web traffic in a short period of time.
Reviews of Web Traffic Geeks are all positive with customers expressing satisfaction with the traffic they received from WTG.
To buy a traffic plan your budget can be as low as $70 which is more than fair for the 10,000 visitors you get directed to your website. Traffic purchased can be delivered at once, which I don’t recommend doing, or over several days with the maximum number of days being 30.
If you become a repeat buyer of traffic from Web Traffic Geeks take advantage of the discount offered for your loyalty. Should we not meet your expectations we have a money back guarantee. However, I’m sure you’ll want to spend more money with us than ask for a refund.
Can you create great videos? Then head over to YouTube and place your ads in some videos. YouTube has millions of views every day from all over the world and is a good place to drive traffic to your website.
YouTube allows you to create two types of ads, instream, and video discovery ads.
Instream ads are those that are seen before a video starts playing while video discovery ads are those found in YouTube Search results.
Viewers are able to skip your ads. But to ensure this doesn’t happen be sure you do proper customer targeting. This can be based on interests, ages, location, and gender. You determine how much you want to spend on YouTube Ads so you can easily set a daily budget.
Other than creating and paying for your own YouTube Ads you can reach out to YouTubers with a big audience. You can request them to become affiliates and pay them for selling your product and driving referral traffic to your site.
The YouTubers you choose must, however, have viewership from the clients you want to reach.
Instagram is one of the newer social media platforms. The hugely popular photo-sharing app was, in 2017, bought by Facebook for a whopping $1billion. As a business you can pay for targeted ads on the network or work with social influencers to include your website link on their profiles to generate traffic for your site.
Some key demographics to know about Instagram are:
- 73% of Instagram users are aged between 15 and 35.
- 48% are professionals with degrees
- Brands have higher engagement on Instagram than on Facebook or Instagram.
These are my picks for paid web traffic sources. But there are others you could also try out like
- Snapchat Ads
- Baidu. This will give you high-quality Asian search engine traffic
Your web traffic determines whether you succeed or fail in this jungle called the internet. Increase your chances of success by paying for traffic from reliable sources like Web Traffic Geeks, Facebook or Google Ads.
With paid traffic, you won’t be worried about low visitor number.